The ColaLife Concept | Scenario 2 | Working with the Drinks Bottler

How the ColaLife concept might be used to strengthen distribution to District level or provide District level distribution where this does not exist. »
Simon Berry

District Centre
In this scenario, Aipdods, packed into boxes, are fed into the drinks supply chain at an appropriate point. The aim is to minimise the 'friction' of doing this. This means introducing the boxes of AidPods in a way that causes the least disruption possible. Any disruption caused would need to be compensated for using financial incentives.
The boxes of AidPods may be introduced into the drinks distribution chain as the lorries leave the bottling plant.
Shop owner travels to District Centre to purchase provisions.
Shop owner returns to village with the individual AidPods in drinks crates.
Community Health Worker collects AidPods from village shop. The AidPods contain diarrhoea treatment kits.
Community Health Worker uses diarrhoea treatment kits in his/her work with new mothers.
The ColaLife Concept
Scenario 2
Working with the Drinks Bottler
In this Scenario the private sector drinks distribution system is used to get diarrhoea treatment kits to new mothers in remote areas through a community health worker.
Diarrhoea treatment kits are packed into AidPods which fit into the unused space in drinks crates.
The ColaLife Concept starts here
In the very remotest communities where dedicated distribution systems for medicines are simply too expensive to implement
In these communities, one in five children die before their fifth birthday from preventable causes like dehydration from diarrhoea. That is a mortality rate of 20%, now, in 2010.
For more information visit:
http://colalife.org

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This presentation is designed to be stand-alone. If you have already watched the 'Scenario 1' presentation you will notice that the first few sequences are the same. However, the ending is different!
The boxes of AidPods travel with the crates of drink to the District Wholesaler.
The Wholesaler stores the boxes of AidPods with the crates of drinks. The Wholesaler inserts the individual AidPods into crates as the crates are sold to retailers.
This Scenario (Scenario 2) should be used to enhance the capacity of an existing distribution chain to District level or where no District level distribution chain exists.
It must not be used to undermine existing systems.

Other Scenarios are described here:
http://colalife.org/scenarios
It may be that the 'boxes' holding the AidPods are 'hollowed-out' drinks crates so that they can be stacked and handled just like the drinks crates.

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