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Job Search Strategies Using LinkedIn - Ed Mayuga - AMM Communications - St. Louis, Missouri
Transcript of Job Search Strategies Using LinkedIn - Ed Mayuga - AMM Communications - St. Louis, Missouri
St. Louis Presented by Ed Mayuga - Principal Public Relations Consultants of St. Louis, MO Overview of this evening's presentation: Why should you use LinkedIn?
A close look at my profile
Avoid the Seven Top LinkedIn Mistakes
11 Ways to Use LinkedIn Effectively
This an open forum so please ask questions
Remember: LinkedIn is NOT your resume! About AMM Communications Started company in 2008 with my wife, Ann Marie Mayuga
We are known as the St. Louis-based Public Relations Firm
We specialize in public relations, marketing, business development and social media consulting
We were voted one of the Top 25 Public Relations firms in 2010 & 2011 by readers of St. Louis Small Business Monthly Why would a PR firm handle Social Media? Public relations is about communication
We are expert communicators that help our clients' businesses grow
We know how to get the right message in front of the right audience using the most-effective medium
Social media is an extension of communications Avoid the Seven Top LinkedIn Mistakes 11 Ways to Use LinkedIn Effectively Let's Look at My Profile:
http://linkedin.com/in/elmayuga 1) Missing Profile Photo 2) Lack of Detailing in Your Profile 3) Ignoring Applications 5) Fail to Join Enough Relevant Groups You can join as many as 50 Groups! 6) Overlooking Answers Once you are part of a Group, engage in
conversation to demonstrate your expertise 4) Not Securing Recommendations You need 3 recommendations to complete your profile 7) Asking Directly by Guy Kawasaki by Sean Nelson 1) Increase your visibility
Search results 2) Improve your connectability
Fill out your profile like an executive bio
Include a link as part of your e-mail signature 3) Improve your Google Page Rank
Search engines can "index" your name for first page results
You can customize your URL to be your actual name 4) Enhance your website search engine results
Promote links to your website and to EU
Set your profile setting to "Full View" and include up to 3 links 5) If you are preparing for an interview, you can find out if someone in your network is a current or past employee
Search for the company name and "follow" its updates
Good way to get more balanced data about promotions and other job opportunities within the company 6) Increase the relevancy of your business development
Faceted search feature can search for people with similar education and work experience like yours
Increases potential for job opportunity leads
Link to and research Execlink members and guest speakers
Please feel free to send me a LinkedIn invitation! 7) Make your interview go smoother
Find out more about the person(s) you are meeting
Find out about schools, places worked, groups, interests
Demonstrates your ability to use technology 8) Gauge the health of a company
Find recent new hires or departures
Enables you to scrutinize the rate of turnover and whether key people are abandoning ship 9) Build (or actively maintain) a network
You never know when you might need to tap the connections or expertise of your network
When you land, don't neglect your network! 10) Track startups that may be building an executive team
You can see people in your network who are initiating new startups
Perform an advanced search for a range of keywords
Set the 'Sort by' filter to 'Relationship' to see those closest to you 11) Ask for advice
LinkedIn Answers allows you to broadcast your business-related questions to both your network and the greater LinkedIn network
Your name and profile will be associated with your answer, so write carefully Notice the key aspects of my LinkedIn profile... 1) It is set for "Full View" 2) I have clearly-stated my capabilities 3) I have 12 Recommendations 4) I list my website, Facebook Fan page and Twitter accounts 5) My Summary is clearly-written in the first-person 6) I use Applications like Bloglink, Twitter, SlideShare, Box.net 7) My Experience clearly-states my capabilities 8) It doesn't look like a resume because it is so much more! Thank You!
Now it's time for Q&A This Prezi is available here: http://ammcommunications.com/capabilities/ • LinkedIn has 100+ million professionals worldwide, including all Fortune 500 companies. It is the default social network for business professionals.
• The network allows you to reach beyond the St. Louis area and uncover connections through schools, former places of work, organizations etc.
• You can create and receive "warm introductions" to potential contacts, uncovering job opportunities, as you expand your network by forwarding/receiving profiles! Why should you use BTW - Please join my group "St. Louis Public Relations for Small & Mid-Sized Businesses
http://www.linkedin.com/groups?mostPopular=&gid=3141142 You need to "earn" the right to ask for an introduction, to pass along a resume, or to receive a recommendation. Social media is about communications, not selling! June 21, 2011