B2ME - Using a Social Media PR Strategy to Land Your Next Job - AMM Communications
B2ME - Using a Social Media PR Strategy to Land Your Next Job Presented by Ann Marie and Ed Mayuga With 19 job-seekers for every opening in St. Louis... This requires a paradigm shift in the way you market yourself! Think of yourself as self-employed... In a service-business. A company will hire you for the benefits it receives from your business... The only way the company will know about your business is through marketing! And that is more than just your resume. You need to be your own publicist for B2ME - "Business-to-Me" How many of you are familiar with public relations? (Show of hands) What is your definition of PR? Have any of you used social media for your own PR? Any examples? What we will cover today... BTW: This presentation is available at http://ammcommunications.com/capabilities/ 1) Be your own publicist for B2ME 2) Manage your online image using social media tools 3) Build and utilize your online social network 4) Market your expertise and build credibility with prospective employers Our goal today: To give you at least 3 ideas you can implement tomorrow! You may remember this acronym from Ed's presentation - BVP BRIGHT VERBAL PROFESSIONAL Keep this in mind as you develop your own PR strategic plan! About us... Ann Marie I have been downsized twice in my career Ed and I decided to start our PR firm in 2008 We are AMM Communications, the St. Louis-based Public Relations firm. We were voted one of the Top 25 Public Relations Firms for 2010 by St. Louis Small Business Monthly I consider myself unemployed until I land my next project! Ed Mayuga Ditto what Ann Marie said We are expert communicators that help our clients' businesses grow! 1) Be your own publicist for B2ME Definition of PR: Using the news or business press to carry positive messages about your business Use a Third Party Endorsement - Treat yourself as a client of your own PR firm Position your business as an expert on topics that are important to your prospective employer BE SPECIFIC! What 3 skills do you want to promote? What is your business plan? Communications MUST also BE CONSISTENT! Look at your various profiles: Resume Elevator speech LinkedIn, Facebook etc. Comments you have on the Web This is the same process we use with clients! 2) Manage your online image using social media tools Engaging in your targeted industry Join and interact within Linked In Groups Here is a link to our group: http://www.linkedin.com/groups?gid=3141142&trk=hb_side_g Use RSS Feeds - Follow blogs and online publications for your targeted industry Use Twitter - Set up personal (@ammayuga) and industry-related (@stlpr) handles Using Twitter, LinkedIn updates, blog comments are all opportunities to make smart, thoughtful comments! 3) Build and utilize your online social networks LinkedIn Recommendations - Guide your recommenders to write about the skills that you want to promote ReTweet (RT) Industry News "Like" the Facebook Fan Pages and Follow the LinkedIn Company Pages of places you want to work Give recommenders guidance, but don't tell them what to say! 4} Market your expertise and build credibility with prospective employers Facebook Fan Page: http://www.facebook.com/ammcommunications LinkedIn Group - St. Louis Public Relations for Small & Mid-Sized Businesses: http://www.linkedin.com/groups?gid=3141142&trk=hb_side_g On Twitter: @ammayuga, @elmayuga, @stlpr, @stl_pr On LinkedIn: http://www.linkedin.com/in/ammayuga & http://www.linkedin.com/in/elmayuga Contact us: Research - Find out what companies are saying on their Facebook pages, Twitter accounts, blogs etc. before you interview Show them how BRIGHT you are by leaving thoughtful comments Go to an industry meeting or presentation that might be hosted by the company to show them how PROFESSIONAL you are Comment about the meeting afterwards to provide insight and show them how VERBAL you are Consider writing a blog that shows how BRIGHT VERBAL and PROFESSIONAL you are! Our Real-Life Example: Caren Libby Do you have at least 3 ideas that you can implement tomorrow? Thank you! Q & A time http://ammcommunications.com http://ammcommunications.com Over 15 years in sales and marketing Corporate, nonprofit and entrepreneurial Started photography business in 2008 Added marketing services in 2009 Portfolio includes large and small business clients Utilizing social media since 2004 (personally) Began strategic social media in 2009 Find Caren Libby at http://www.linkedin.com/in/carenlibby CREATE | COMMUNICATE | COLLABORATE
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