pragmatic
accessibility
How do you approach accessibility?
What guidelines do you work to?
What is your accessibility policy?
How was the policy decided upon?
What is accessibility?
Blind users?
Physically disabled?
Cognative disabilities?
Those with other impairments?
Those with old technology?
Those with alternative devices?
ill defined, with unclear advice
PAS 78
Section 508
RNIB 
See it Right
WCAG Samurai
WCAG 1.0
WCAG 2.0
The problem with WCAG 1.0
Written in 1999
Focused on HTML
Largely ignored rich media / PDF etc.
Some guidelines were harmful
WACG 2.0 has come a long way
WCAG 2.0
3 tiers of WCAG 2.0
principles
guidelines
success criteria
techniques
perceivable
operable
understandable
robust
beyond the checklist mentality
downplaying levels of conformance
It is not recommended that Level AAA conformance be required as a general policy for entire sites because it is not possible to satisfy all Level AAA Success Criteria for some content.
what is your instituions culture?
What is your institutions attitude to accessibility?
Organisational rather than user focused
Driven by fear of litigation
a better way
start with the basics
move towards single A
create a policy for AA and AAA
respond quickly
adopt graded support
alt attributes
title attributes
media alternatives
Javascript
resizable text
standards based?
move slowly taking content contributors with you
carefully consider issues like audio and video
fix or explain - never ignore
creating the culture
Move slowly (don't be ambitious)
Provide simple guidelines
Give hands on regular training
Give a taste of online disability
Find an accessibility champion
WCAG 2.0. in a nutshell
PERCEIVABLE
text alternatives
time base 
media
adaptable
distinguishable
OPERABLE
keyboard access
enough time
seizures
navigable
UNDERSTANDABLE
readable
predictable
input assistance
ROBUST
compatible