Best Buy Finance Blog
Experimentation Update
in just 5 months...
1900 visitors
4100 visits
15000 page views
3+ pages per visit
5+ min avg Time on site

25 percent of visitors visited 6 or more times!
full time hire
campus visits and interviews
2nd round interviews
wash u case competition
intern campus visits and interviews
what's next...some content ideas...
4100 visits first 5 months
4900 visits to date
content
videos
webinars
presentations
company news
testimonials
overwhelming positive feedback from candidates and campus partners - cutting edge - first of its kind (not really)
allowed interested candidates to "find us" - 1:1 and on their own time 
we definintely extended our reach (e.g. harvard, duke, dartmouth, chicago, northwestern, virginia, usc, emory)
had the content candidates wanted - allowed us to build "relationships" - candidates could get to know us before dating
facebook interaction seems to cross the line between professional and social - think we had facebook lurkers, not "friends"

twitter not fully utilized - saw a marked increase in school use of twitter this year - expect student utilization will grow

students didnt engage online as much as expected, but they clearly used "about us" to communicate 1:1 with best buy

keep it simple - easy to get complex quick!!
live web chats
summer internship team project - what do candidates want?  how can we extend our reach and effectiveness?  let the customer tell us!

crowd sourcing contest for phase 2 ideas - solicit social recruiting experts

should we leverage this idea across the company?

got more???? Tweet us  @ BBYFINANCEBLOG
2nd round interviews
we had relevancy with our audience!
we had great content!
traffic
marketing
recruiting groups (NSHMBA, nawmba, forte)
direct emails to students (mba focus)
key school communication (orientation, events, clubs)
facebook?  google?  advertising

branding
improved look and feel
see bby ceo's whiteboard
community blogging is harder than you think - There is value here as a community of contributors gives increased credibility

editor role is critical - publishing schedule, content planning, assignments

content needs to be more than just written blogs - interactive content is critical to keeping the site fresh and engaging

site marketing is necessary for increased growth
summer internship vlogs
intern project podcasts
end of summer intern presentation videos
twin cities and our community videos
day in the life new sfa podcasts - "real stories"
videos of intern events - lunch n learns, exec roundtables, fun events
corporate campus photo challenge - tell us what you like and why
improved use of twitter and facebook - news and "process updates"
leadership vlogs - brand building
continued use of interactive web events - live chats and webinars
continued use of testimonial blogging
our blog
simple, easy to use
many key features
the facts
just the facts
interaction learnings
execution learnings
...and improved marketing and branding
some  final thoughts
did we win?
we won!
http://www.bbycommunications.com/briandunn/index.php
with no marketing and a very limited target audience!
audience = targeted finance mbas @ 5 core schools, NSHMBA conf 
and direct targeting test @ several top MBA schools
bestbuyfinanceblog.com
interact with us
larger pool of candidates
with a higher talent level,
greater diversity and 
more engaged...more informed
less than 150 candidates
Traffic sources
direct traffic and google was the source of over 2/3rds of our traffic