Steve R Gibson
Presentation Resume
Developed, executed, and managed online marketing plans for multiple clients. Communicate with clients, staff and third party contributors to develop online presence, marketing plans and revenue goals. Market research and analyses planning. Innovate new ideas and spaces for online opportunities. Create social network plans and build communities.

Selected Clients and Projects

Development of Social Media Plan, Website and Online Promotion for Stan Lee POW Entertainment. 

Creation of Full Social Media Site for Metal Mulisha Drinks. 

Developed initial goals, marketing plan and strategic plans for Spec Ops Paintball. 

Created over 50 websites and marketing plans for internet clients. 

Set up web sites and online applications for non profit, charity organizations including Boys and Girls Club, TVPHP, Race4Humanity, RodRunTemecula, Temecula Rotary
Skyabove
Lockheed Martin
Values sustain us. They give us a foundation on which to stand.
They provide a firm grip for purchase when we face 
challenges and a quiet assurance of our worth.



Steve Gibson's Core Values:

Leadership - Action creates leadership and learning sustains it. Inspire others, communicate their worth, their value and their potential. 
 
Empowerment - Empower yourself and those around you to reach for something more. 
 
Optimism - Winners never quit and quitters never win. Look for the good in everything.
 
Courage - Honesty stems from courage. Have the courage to tell the truth at all times. 
 
Execution - Get things done. If you can do it now, do it now - if it's later, schedule it - if it's complex, plan it. Above all complete it. 
  
Abundance - Grow in all ways. Live in abundance. Ours is a world of opportunity. 
  
Passion - Have passion, energy and drive in all that you do. Otherwise, why bother?
   
Innovation - Distinguish yourself by finding a different way, a better way, and sometimes the current way.
Portfolio
Skills
Contact Me
Professional Experience
About Steve R Gibson
Values
Interest
Online Marketing

Social Media

Mass Movement Theory

Color Theory

Capitalism

Economics

Art History

Krav Maga

Martial Arts
Main Site
http://www.stevergibson.com
Profile Site
http://www.stevergibson.me
Phone - 951-732-7762
email - skyabove@gmail.com
COUNTY IT INTEGRATIONS SPECIALIST, 1997 – 1999
LOCKHEED MARTIN – Santa Ana, California
http://www.lockheedmartin.com - http://www.oc.ca.gov

Worked within a public company to provide services for the County of Orange CA. Developed  Intranet to link all main departments including Sheriff, Health, Waste Management, Board of Supervisors and Community Resources. Established design and layout of overall site oc.ca.gov and internal departmental sites.  

Selected Contributions:

Created and administered comprehensive intranet training program for all departments in county sectors. 

Co-created Area51 network to track and report info on hackers.

Developed Board of Supervisors Meeting on Demand system.

Created Opinion Online System. 

Both of these systems are still in use today with small cosmetic changes.
DIRECTOR OF MARKETING
2001 – Present  
Temecula, California
www.skyabove.com
Developed and managed all online marketing directives including pay per click, organic search, site design, content development, marketing channels and online media buys. Defined and evaluated product marketing collateral, programs, and analyses. Managed tracked, projected, and reported all online marketing efforts. Tracked CPA (Cost Per Aquissition) across all marketing segments. Provided leadership and direction to marketing associates and vertical business units to ensure marketing congruence with objectives.

Selected Contributions:

Complete build out of online marketing vertical including identifying targeted customers and groups, effective pricing strategies, service enhancement and retention, cost per acquisition.

Planned and led execution of online advertising campaign that tripled  monthly revenue.

Design and development of Strategic Business Units for all departments.

Co-Development of tracking system to measure marketing campaigns and advertising.

Creation and management of affiliate programs for resellers, agents and outside sales.
Lexington
DIRECTOR OF ONLINE MARKETING
2001 – 2004
Bountiful Utah
http://www.lexingtonlaw.com
Created strategic teams and internal business units to innovate, research, build out and execute marketing functions. Established and managed marketing administration group comprised of department managers and team members. All meetings were conducted online using internal systems. 

Selected Contributions:

Development and coordination of e-marketing team, media team, affiliate integration team and strategic partner team. 

Set up strategic alliances with leading industry partners including HP, Logitech, and others. 

Developed layout of applications for use with proprietary DSL Web Bar for commercial and advertisement integration. 

Liaison between marketing efforts and program development.
Winfire
VP DIRECTOR ONLINE MARKETING
1999 – 2001  
Santa Ana, California
Promo Vid
Talented, Online Marketing Manager with a proven record of accomplishments in developing and deploying comprehensive marketing strategies. Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with management, strategic business units, third party vendors, and internal departments to coordinate overall online marketing efforts.

Strategic Online Planning•Online Media Planning and Purchasing
Social Media Integration •Research & Development of Channels
Web Development & Management•Team Building & Management
E-Business Metrics and Analytics•Budget Preparation and Allocation
E-Marketing Innovation•Project Management
Here are just a few sites I have built, marketed, designed for or done general work on.
Special Ops Paintball
www.specialopspaintball.com
Race For Humanity
www.race4humanity.org
Alaska Kings
www.alaskakings.com
POW Entertainment
Launches Feb 2009
P 4 L Fitness
www.p4lfitness.com
Mantas
site offline
Metal Mulisha Drinks
www.metalmulishadrinks.com
Valley Business Journal
www.valleybusinessjournal.com
Box Outside The Think
www.boxoutsidethethink.com
Premier Martial Arts
www.temeculakarate.com
This is by no means a complete list or even the favorites.

A more complete layout of sites and companies can be found at my site. www.stevergibson.com
Joomla (1.0, 1.5)
Development 
Design 
Integration 
Security 
Optimization
Media Development 
Video Editing 
Streaming Systems
Station Setup
Social Media Development and Integration 
Social Networks 
Social Bookmarking
Video Sharing 
Photo Sharing
Podcasting 
Music, Bumps, Transistions
Social Aggregation
Forum Development 
Third Party Platform Integration
Content Development 
Article Writing 
Topic Correlation
Content Research
Presentation 
Design 
PowerPoint 
Layout
Search Engine Placement and  Optimization 
Research 
Optimization 
Competitive Review 
Analytics
Industry Forensics 
Local Search Integration
Online Marketing and Advertising 
Market Research 
Branding 
Lead Generation 
Direct Marketing 
Email Marketing 
Mobile (cell phone, text) Marketing 
Blog/Vlog Development 
Wordpress, Blogger, Typepad, Viddler, Mogulus, etc... 
Customization 
Integration 
Installation 
Ad Integration 
Blog Search Submission
Cost Per Click Campaign Set Up and Management
Competitive Review 
Diagnostics
Google Adwords and Yahoo Search Marketing
Campaign Development 
Key-term/word Research 
Geographical Targeting 
Multi Group, Campaign with A/B Testing
Tracking, Tagging and Analytics
Video integration
Facebook Ads
Business Development 
Product Research 
Brand Development
Survey Integration
Business Plan Creation 
Public Relations 
PR Release Creation 
Buzz Marketing
Reputation Management 
Sales Integration 
Sales Presentations 
Sales Script Development 
Telemarketing 
Lead Purchasing 
Lead Generation
10 years of sales and marketing. 
9 years managing design, programming and marketing staffs.
Strong organizational and analytical skills with the ability to quickly diagnose a situation and make a decision. 
Marketing coordination and strategic planning.  
Direct sales with the ability to train and motivate a sales force. 
Concept to reality driven marketing plans and prospectus with attention to project management. 
Installation, management and training of Contact Relationship Management (CRM) software such as ACT, Sales Logix, Goldmine and Sugar. 
In depth knowledge of Website software such as DreamWeaver, FrontPage, Joomla, Expressions, etc…
Strong knowledge of Photoshop, Fireworks, Image Styler, and other graphic programs.
Full List of Skills
Steve R Gibson
Steve R Gibson
Getting Involved

TVPHP - Temecula Valley People Helping People
- Built current site.

Boys and Girls Club SouthWest County
- Developed current website. Do not maintain.

Educational Home Stay (EF)
Exchange Students 
Spend your time, effort and energy in your circle of influence. That's where it matters most and can make the biggest difference. 

Steve R. Gibson
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Sites & Links
Facebook Page
http://www.stevergibson.com/resume/references
http://www.stevergibson.com/blog
http://twitter.com/skyabove
http://www.new.facebook.com/pages/Steve-R-Gibson/36554914518
Blog
Twitter
References
Thank you for reviewing my resume.

I look forward to speaking with you in the very near future. 

I can be reached at 
951-732-7762

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Everything is theoretically impossible, until it is done. 
Robert A. Heinlein 
A peace is of the nature of a conquest; for then both parties nobly are subdued, and neither party loser. 
William Shakespeare 
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. 
Peter Drucker 
Advertisements contain the only truths to be relied on in a newspaper. 
Mark Twain 
Don't wait. The time will never be just right. 
Napoleon Hill 
An investment in knowledge pays the best interest. 
Benjamin Franklin 
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. 
Sun Tzu 
If you aren't fired with enthusiasm, you will be fired with enthusiasm. 
Vince Lombardi