Blogging for Business

Presentation to Scottish Entreprise West Lothian e-business unit

Blogging for Business
ABOUT
Me
Blonde
What I'm not
WHAT IS A COMPANY BLOG FOR?
Adding value
People
The Blonde Blog
ART AND SCIENCE
Tracking
Seeding
CONTENT
Talking about us
Thinking about them
What I'm not
What I am
POST method
People
Ojectives
Strategy
Technology
Immediacy (news)
Visibility (SEO)
Culture & personality
Authority & expertise
Engagement
Dialogue
Asking a question
Something worth talking about
Entertainment
In their shoes
Etiquette & Tone
Humanity
Humility
Linking
Acknowledging
Inviting
Replying
Not censoring
"Beyond a certain age
sincerity ceases to feel
pornographic."
Comment!