The Medium Is the Message

An exploration of media ecology. »
Paul Schumann 

The Medium 
Is the Message
Media - storage and transmission channels or tools used to store and deliver information or data.
Message: an object of communication
Or Information
How can a medium be both
channel or tool and the information as well?
The message informs us
But the medium transforms us.
We shape our tools
And, our tools shape us.
The Message is the Medium

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