How to Present Complex
Insights & Findings so that they are
Acted on Immediately
Solve a business problem for your audience
The S.Co.R.E. Method

Situation: What is this presentation about?

Complication: Their business problem

Resolution: Your contribution to solving it (i.e. your research insight/finding)

Example: An illustration of your contribution in action


Complication: Their most likely objection

Resolution: Your response to their objection

Example: An illustration of your response
Repeat until you've
addressed all likely objections
Our research findings and insights
Are captured in bullet points
Lots and lots of bullet points
Is this working for you?
Is it working for your clients?
A typical research slide
A Big Picture Slide
Show all the Relevant Details
Tell a Story
How do you show this on slides?
Research indicates projecting bullet slides and talking at the same time...
It's pretty. But where are the details?
But How?
What? How? Who? How much?  Where? To Whom? Why?
Pass the Squint Test
=
Death by PowerPoint!
Won't the details make the slide too crowded, too busy?
Extensive research indicates that persuasion requires details
Make the layout of the slide reinforce the main message of the slide
Filtering
Process
Cycle
"Simplicity of Design,
Complexity of Detail"
paraphrasing Edward Tufte
Projectors don't provide sufficient resolution
What
technology
works best?
Proximity of textual and graphic data increases comprehension (Mayer, 2001). Reduction in number of communication steps can increase learning (Nadolski, Kirschner, & van Merrienboer, 2005).
Pass the squint test
Paper
vs.
Prezi
Panning
Zooming
Social aspect of iPad
More detail on each slide
Recent McKinsey study highlighted the social aspect of the iPad as an unexpected but frequent benefit
(Coumau, Desvaux, Korkmaz, and Lenotte, 2010)
e.g. Kalyuga, Chandler, & Swelling (2004)
Passing the squint test ensures that details don't overwhelm, by making the layout of the page reinforce the main message of the page -  “congruence principle”: structure and content of external representation should correspond to the desired structure and content of internal representation (Tversky, Morrison, and Betrancourt, 2002)
Cf. Tufte (2001)
Wow
Cf. Armstrong (2008)
The future of research presentation excellence is now in your hands!
How much should I include in the presentation? (What's in, what's out?)
Whatever information you need to answer those objections is what should included in your presentation. Every thing else, leave out (or put in the appendix)
Andrew V. Abela, Ph.D - The Catholic University of America
www.ExtremePresentation.com
Tension
Release
(Tension)
(Release)
How do I show all the relevant details without Death by PowerPoint?
Zoom in...
Zoom out...