Why is everybody following me?

Social media and the library Why is everybody following me? are we even talking about this? Why Where What should be doing this? Who Do I know if I've got it right? When General best practice is to post before (7:30) or after (5:30) work Facebook once/day, Twitter more frequently but don't overwhelm your followers In Facebook you can postdate your updates to the data and time you desire For Twitter you need to use an outside client, such as HootSuite Can set many services to automatically feed updates to each other - but be careful to monitor them all No, wait. When do I post? Thank you Twitter: @karynlibrarian Pinterest: katnapping Goodreads: Karyn Goodwillie Foursquare: Karyn G Instagram: Katnapping Tumblr: Karynlibrarian Google+: Karyn Goodwillie LinkedIn: Karyn Goodwillie should I be spending my social media time? Karyn Goodwillie Rated E Facebook for Essential Rated A Twitter for Awesome on earth do I talk about? Rated K Foursquare for Know about it Rated F Pinterest for Fun! Rated H Instagram for Hipster Google+ Rated M for Meh Goodreads Rated B for Books Tumblr Rated N for Nerd LinkedIn Rated S for Silly library, this is for people! Facebook Timeline is not optional, so use it The cover photo you pick sets the mood for your whole page Your user icon is the most seen representation of you Get a vanity URL Who are your admins? Use the built in analytics (Facebook Insights) General Guidelines Location based service People check in to your library The person who's checked in the most is Mayor Can officially claim the location to post deals and see activity at your location Photo sharing site Add filters to change the look of a photo General usefulness is to post photo to another social network, not for itself OK, not really Used for professional connections and job hunters Companies can sign up to post jobs and status updates Generally more useful to larger organizations Twitter By posting any User Content on the Service, you expressly grant, and you represent and warrant that you have a right to grant, to Goodreads a royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide licence to use, reproduce, modify, publish... http://www/goodreads.com/about/terms Keep an eye on the Terms of Service are you trying to reach? Who Change is the only constant Pinterest Goodreads Any project should be able to withstand one person leaving Go where your people are Google can't get the hang of social media social=the most important part If someone is on Google+ they're also on other networks Possibly the best site for interaction Easy interface and concept Strong contender for connecting locally Length limitations can be difficult to work around Go where your people are Pinterest is a digital pin board Use it to post pictures, ideas, new materials, programming posters, anything you want! Users are mostly female Not locally targeted, works best for sharing ideas with other libraries Book lists book club group staff reads/reviews Reading challenges Social network revolving around reading and books Can be made private or public Need to promote on outside sites Rule of thirds 1/3 promoting your message 1/3 signal boosting 1/3 interaction with others 'Names sell papers' Pictures and visual elements are a plus Use the opportunity for transparency It's OK if they know you're human Use magazine headlines as examples Comfort level is important Willingness to explore Be willing to try new things and play around - it's alright if you make a mistake! A blogging site that's designed for sharing Focused on images and multimedia content huge fan community for geekish concerns Young demographics (almost 1/2 under 25) Not the best for local connections, but perhaps with a teen group? Every library should have a Facebook presence 45% of the Canadian population uses Facebook 48% of Parkland public libraries have a page Skeleton page - name, address, hours, and link to webpage Google your library When people search for you, what do they see? Also Facebook search, twitter search... Popularity will change, options will change, looks will change, everything will change in time but the need to connect to your community What are your goals? No, really. What do you want to get out of social media? Take the time to plan out the who, what, and when. Use outside services to improve the Twitter experience A fun and informal tone tends to work the best Response time matters Follow local businesses and organizations Keep track of people mentioning you •A board of new additions to the library •Readalikes boards: If you liked The Hunger Games... •Share fun posters and graphics •Invite local pinners to pin on a ‘great reads’ or purchase recommendation board •Share programming and craft ideas with other libraries Teens? Other libraries? 30 somethings? Seniors? Parents? Monkeys? Facebook Insights keeps track of most stats you need Twitter doesn't have stats; services such as Crowdbooster can do this instead Pinterest and GoodReads: well, I'm still working on those... More importantly, did you meet the goals you made at the start? Things you can do anywhere Hold contests and ask questions Use the words "tell us" Create a secret word of the day - if you use it you get... Promote events and services by pointing out the benefits Have fun: bookmark comics and sites that you could link to on a slow day If this were a face to face conversation, how would you keep people interested? Stay positive! Personal vs Professional Be human, but remember that people are following the library, not your life! Having another, personal account is a great idea, both for practicing and for making professional connections. But remember who can see what you're writing...