Social media and the library Why is everybody following me? are we even talking about this? Why Where What should be doing this? Who Do I know if I've got it right? When General best practice is to post before (7:30) or after (5:30) work
Facebook once/day, Twitter more frequently but don't overwhelm your followers
In Facebook you can postdate your updates to the data and time you desire
For Twitter you need to use an outside client, such as HootSuite
Can set many services to automatically feed updates to each other - but be careful to monitor them all No, wait. When do I post? Thank you Twitter: @karynlibrarian
Goodreads: Karyn Goodwillie
Foursquare: Karyn G
Google+: Karyn Goodwillie
LinkedIn: Karyn Goodwillie should I be spending my social media time? Karyn Goodwillie Rated E Facebook for Essential Rated A Twitter for Awesome on earth do I talk about? Rated K Foursquare for Know about it Rated F Pinterest for Fun! Rated H Instagram for Hipster Google+ Rated M for Meh Goodreads Rated B for Books Tumblr Rated N for Nerd LinkedIn Rated S for Silly library, this is for people! Facebook Timeline is not optional, so use it
The cover photo you pick sets the mood for your whole page
Your user icon is the most seen representation of you
Get a vanity URL
Who are your admins?
Use the built in analytics (Facebook Insights) General Guidelines Location based service
People check in to your library
The person who's checked in the most is Mayor
Can officially claim the location to post deals and see activity at your location Photo sharing site
Add filters to change the look of a photo
General usefulness is to post photo to another social network, not for itself OK, not really
Used for professional connections and job hunters
Companies can sign up to post jobs and status updates
Generally more useful to larger organizations Twitter By posting any User Content on the Service, you expressly grant, and you represent and warrant that you have a right to grant, to Goodreads a royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide licence to use, reproduce, modify, publish... http://www/goodreads.com/about/terms Keep an eye on the Terms of Service are you trying to reach? Who Change is the only constant Pinterest Goodreads Any project should be able to withstand one person leaving Go where your people are Google can't get the hang of social media
social=the most important part
If someone is on Google+ they're also on other networks Possibly the best site for interaction
Easy interface and concept
Strong contender for connecting locally
Length limitations can be difficult to work around Go where your people are Pinterest is a digital pin board
Use it to post pictures, ideas, new materials, programming posters, anything you want!
Users are mostly female
Not locally targeted, works best for sharing ideas with other libraries Book lists
book club group
Reading challenges Social network revolving around reading and books
Can be made private or public
Need to promote on outside sites Rule of thirds
1/3 promoting your message
1/3 signal boosting
1/3 interaction with others
'Names sell papers'
Pictures and visual elements are a plus
Use the opportunity for transparency
It's OK if they know you're human
Use magazine headlines as examples Comfort level is important
Willingness to explore
Be willing to try new things and play around - it's alright if you make a mistake! A blogging site that's designed for sharing
Focused on images and multimedia content
huge fan community for geekish concerns
Young demographics (almost 1/2 under 25)
Not the best for local connections, but perhaps with a teen group? Every library should have a Facebook presence
45% of the Canadian population uses Facebook
48% of Parkland public libraries have a page
Skeleton page - name, address, hours, and link to webpage Google your library When people search for you, what do they see? Also Facebook search, twitter search... Popularity will change, options will change, looks will change, everything will change in time but the need to connect to your community What are your goals? No, really. What do you want to get out of social media? Take the time to plan out the who, what, and when. Use outside services to improve the Twitter experience
A fun and informal tone tends to work the best
Response time matters
Follow local businesses and organizations
Keep track of people mentioning you •A board of new additions to the library
•Readalikes boards: If you liked The Hunger Games...
•Share fun posters and graphics
•Invite local pinners to pin on a ‘great reads’ or purchase recommendation board
•Share programming and craft ideas with other libraries Teens? Other libraries? 30 somethings? Seniors? Parents? Monkeys? Facebook Insights keeps track of most stats you need
Twitter doesn't have stats; services such as Crowdbooster can do this instead
Pinterest and GoodReads: well, I'm still working on those... More importantly, did you meet the goals you made at the start? Things you can do anywhere Hold contests and ask questions
Use the words "tell us"
Create a secret word of the day - if you use it you get...
Promote events and services by pointing out the benefits
Have fun: bookmark comics and sites that you could link to on a slow day
If this were a face to face conversation, how would you keep people interested?
Stay positive! Personal vs Professional Be human, but remember that people are following the library, not your life!
Having another, personal account is a great idea, both for practicing and for making professional connections.
But remember who can see what you're writing...See the full transcript