Jumpstart Your Online Video Strategy

Jumpstart your online video strategy Misconceptions Connect with me... youtube.com/12starsmedia twitter.com/rockywalls linkedin.com/rockywalls (aka bad ideas) Best Practices (aka good ideas) 2 minute drills I'm not tech-savvy I'm not creative takes too long too expensive Find the interests of your audience + Solve their problems unhappy customers going out of business looking unprofessional missing sale opportunities What are their fears? retiring early getting recognition having work/life balance selling their business What are their hopes and dreams? companies celebrities competetion What and who do they most admire? demanding clients expensive office space lack of knowledge competetion What or who holds power over them? wasting money technology is hard to learn low margin products time management What frustrates them? entrepreneurial control freak problem solver DIY expert How do they see themselves? Hopes & Dreams Frustrations How to & Instructions = How to Plan a Wedding You'll Remember How to Grow Your Business While Running It Understanding Lawn Treatments The Ultimate Guide to Tipping Holds Their Power Concept of Self Questions = Are You Overpaying for Office Space? Do You Have Bedbugs? What One Website Change Can Grow Your Business NOW? Top Blogger Styles - Which One Are You? Fears & Frustrations Warnings & Mistakes = Warning: Social Media Won't Save Your Business Are You Making These Seven Accounting Mistakes? 3 Warning Signs Your Website Is Useless The Visiting Evansville Survival Guide Frustrations, Limitations, & Failures Simplify = Simple Daily Habits to Ignite Your Passion The Minimalist Guide to Being Thorough Social Media in 15 Minutes a Day The First Steps Toward Building a Team Who Do They Admire? Guilty By Association = 6 Design Lessons From Apple Create Annual Reports Like Warren Buffet What Smurfs Teach Us About Community Master Humility Like Ochocinco tweet this - Thx @vincerobisch for letting @rockywalls steal your awesome 2 minute drill concepts from #BIN2011! Top 10 Video Dos and Don'ts Don't push the red button without a purpose. Don't write a script. Don't be your biggest critic. Don't focus on producing a viral video. Don't forget the people. Don't forget the BRoll. Don't suffer from Don't make excuses Do video. Don't say "we can just edit that." Don't neglect video SEO. Do use this formula - 10 9 8 1 7 6 5 4 3 2 Do add keyword rich titles, descriptions, tags, and transcriptions. Do shoot good video from the start. Do plan several short interviews. Do plan for lots, and a variety. My audience will _____________ after viewing my video because _____________. Do recognize your audience. Do focus on the quality of views. Do select the rights tools for the job. Do use a S.O.S. (shiny object syndrome) bullet point plan