The Third Screen
In 1929 we were introduced to our first screen with the advent of TV. In 1992 there were 26 websites and the second screen was born. Today mobile web and smart phones reach over 87% of Americans and the Third Screen has been realized.
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In 1929 we were introduced to our first screen!
SMS - The Workhorse of Mobile Marketing
In 1992 browsers were invented, 26 web sites went live and the 2nd screen was born
2008 Mobile Web and Smart Phones penetrate
87% of Amercian lives.
Mobile phones
Ipods
Mini Notebooks
Ipads
Nintendo DS
The 3rd Screen was born!
Android- 36% Market Share
Apple- 26%
RIM- 25%
Microsoft + Palm - 10%
Over 41 Million iPhones sold
6.4 Million iPhone users in the US
With a new screen brings new ways to market:
SMS Text Message Marketing
Mobile Applications
Mobile Gaming
Mobile Web Sites
Bluetooth Proximity & WiFi
Mobile Video
Mobile Search
Location Based Services
QR/2D Barcodes
3D/Augmented Reality (Coming Soon!)
How it works
Text to Vote
Text to Win
Text to Screen
Mobile Alerts
Reminders
URL/Link Delivery
Application Download
Mobile Coupons
Mobile Donation
Mobile Business Cards
Mobile Premium Billing/PSMS
Secure SMS
Free To End User(FTEU)
Less than 1% of sites are mobile friendly
should load fast
small images
xhtml
mobile browser cross compatible
browser detection and redirects
Mobile is an OPT in ONLY channel
subscriber based opt in database development
overseen by Mobile Marketing Association, CTIA and Direct Marketers Association guidelines
Text TJ to 94932
A recent study shows grocery coupons were the most attractive of 10 types of mobile marketing ploys, with 36 percent of U.S. smartphone owners saying there were interested in receiving the discount offers on their handsets. Twenty-nine percent said they wanted to scan barcodes with their phones.
Consumers can opt-in to the program on their PC at http://www.target.com/mobile, on their phone at http://m.target.com or by texting the keyword COUPONS to the short code 827438 (TARGET).
What do 2D barcodes look like?
Secure SMS Benefits:
Secure end-to-end encryption meeting security standards
Unique key for each handset with decryption limited to the device
Supported by all carriers
Delivery and read confirmation
Data erased if lost or unauthorized access attempts
Unlimited message size
Optional message archiving
Certified with major carriers and operating systems
Text to Vote
Text to Win
Text to Screen
Mobile Alerts
Mobile Reminders
URL/Link Delivery
Application Download
Mobile Coupons
Mobile Donation
Mobile Business Card
Secure SMS
Free to End User (FTEU)
SMS Rules and Regulations
FCC is governing body that oversees mobile marketing
Text message from a business to a consumer is like calling them
Single OPT IN is all that is required
Double OPT IN is recommended.
Loophole if active customer
Location Based Services
App Based GPS
-Facebook Check-In
-4Square (Let's you check in at venues which earns
you points, which translate to a game between you and
friends as to who is the "mayor" of a particular venue, or
who has patronized that particular venue the most.)
-Google Places
Bluetooth & WiFi Proximity
SMS Proximity
-Geo Fencing
-Cell Tower Triangulation
Mobile Premium Billing/PSMS
Premium SMS services
One Way and Two-Way SMS service
Low cost shared shortcodes
Today the FCC is the governing body
QR/2D Bar Codes
According to Scanlife.com 30-40% of smartphone users have downloaded a barcode scanning application
In 2010, 1600% increase in mobile barcode scanning
97% of users found the scanned barcodes useful
He Should Have Used SMS
Mobile Video
Why is Anchor Different:
Our SMS Application has been in development for over 5 years with continuos improvements and features added monthly
We OWN our application and are not a Reseller of a Reseller
We offer a full suite of products and software that compliment our core application including:
2 Way SMS
Secure SMS
Bluetooth Devices
Location Bases SMS (one of only 2 providers in the US)
A host of Apis allowing for endless custom integration
Mobile Dialing Codes "Dial #250 & say "Anchor Mobile"
Mobile Application Development for Android, Iphone & RIM
Live ready to go Virgin Dedicated Short codes that work
Our short code works in the US, Mexico, Argentia, Brazil & Columbia
Our new White Label Mobile Applications for Restaurants (in beta)
Flat rate SMS when volumes require it
Unlimited support
Unlimited software training
Marketing support
Sales Training
Proven track record
Stable
Bugs are gone
Currently used on 9 short codes (out of 4200 total)
Used by MLB, NFL, Disney,US Marines, Salvation Army, LA Marathon, Almost 200 Ad Agencies in 3 countries and 10's of Thousands of small businesses on this side of the world.More presentations by
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