Personal Branding Using Social Media
The St. Louis Association of Real Estate Professionals
May 21, 2010
So what is the essence of a "Personal Brand"?
This is me, Ed Mayuga
This is my company...
With my wife,
Ann Marie Mayuga
We are "The St. Louis-based
Public Relations Firm."
So now that you have seen my company brand,
what can I tell you about "me"?
This is my high school...
To ask the "St. Louis Question...
My parents are from
The Philippines
This where I went to college
This is where I worked after college while...
I was earning my MBA here.
These are charitable boards that I serve on...
These are places I worked...
This is Mr. President
This is all part of "My BRAND"!
A show of hands: How many of you have signed up for LinkedIn? For Facebook? For Twitter?
How many of you have used LinkedIn to connect with potential clients?
How many of you have used Facebook to connect with potential clients?
Who is an active Twitter user?
In order to maintain a competitive edge, it is important to actively market "The Brand Called YOU"
It starts with having your own website. This is ammcommunications.com
In addition, we have www.prstl.com
All of our social media feeds point to our website...
Personal Branding:
Five Ways to Make Your Personal Brand Work for You
http://socialmediatoday.com/SMC/187628 - by Richard Hostler
Option #1: Use your Middle Name or Nickname
- to stand apart from other people with similar names

Option #2: Add a Descriptor
- ie Ed Mayuga is a public relations consultant that helps his clients' businesses grow!
Option #3: Add a Location
- Your state and hometown
Option #4: Try Other Domains -
ie: yourname.net or yourname.me
Option #5: Change Your Name 
- Not a good option because its expensive
Then, list your website on your LinkedIn profile, your resume, and direct your website towards you landing page
Use social networks to drive traffic to your website. 
How do you ask?
By filling your website with content generated on...
Set up a real estate blog on WordPress
and embed your widgets and feeds...
Second Call to Action: Start on LinkedIn
Avoid the Seven Top LinkedIn Mistakes:
#1 - Missing Profile Photo
#2 - Lack of Detailing in Your Profile
#3 - Ignoring Applications
http://www.linkedin.com/static?key=application_directory&goback=.prf_en*4US
#5 - Fail to Join Enough Relevant Groups
- You can join up to 50 groups!


#6 - Overlooking Answers
- Once you are part of the group,
engage in conversation to demonstrate your expertise
#7 - Selling Directly
You want to be found by...
Thank you! Q&A Time
Ed Mayuga
ed@ammcommunications.com
Google Voice: (314) 485-9810
www.linkedin.com/elmayuga
www.facebook.com/elmayuga
www.twitter.com/elmayuga
www.facebook.com/ammcommunications
edmayuga.com, edgardomayuga.com, elmayuga.com also lead here...
#4 - Not Securing Recommendations 
     You need 3 to complete your profile