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Plano de midia

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by Emmily millyy on 5 February 2014

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Transcript of Plano de midia

Plano de midia

5W2H
What if we do nothing?
Idea 1
Idea 2
Objetivo de mídias

Gerar a maxima visibilidade do produto em muitos meios de midia para atingir com frequencia eficaz o publico alvo.
Describe the desired state
Describe the idea you think is best
Conclusion
Get your audience excited
Show how things would improve
How problems can be resolved
Pro
Con
Pro
Con
Pro
Con
Pro
Con
Refer back to the pros and cons
Explain how it will help
Describe the next steps
Based on Jim Harvey's speech structures
O que (what)
Tem uma grande
audiencia do target
Radio
Por que (why)
Quem (who)
Homens de 20 a 35 anos
Quando (When)
Priodo de 3 meses
Onde (where)
Na radio Bande
Quartas e domingos
Como (How)
Por 10" durante a transmição
Quanto
(Howmuch)
R$ 168.000,00
Televisão
Tem uma grande
audiencia (151,000000)
Homens de 20 a 35 anos
Segunda a sexta
durante 2 meses
No canal bande
Por 30" durante a chamada
dos jogos
R$ 2.762.800,00
Jornal
Audiencia segmentada
Homens de 20 a 35 anos
Por 2 dias na semana
durante 3 meses
Em São Paulo
1/2 por dois dias na semana
R$ 225,000,00
c/25% de desconto
Banner Online
Globo.com/
Esporte
Grande audiencia
Homens de 20 a 35 anos
Por 2 meses no
site da globo
Todo o territorio
nacional
Todos os dias
R$ 4.200
Desconto 20%
Baner online
Facebook.com
todas as audiencias
(Ampla)
Homens de 20 a 35 anos
Por 2 meses
Quase em todo
o mundo
Pagina de
inicio e lado
R$ 5.00
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