Social Next
Top Trends Defining Tomorrow’s Social Media 
GeoLocation
Make It Mobile
The Social Organization
Interconnectedness
or the blurring of boundaries
a new layer to the web
Real Time
"Right now" creates new levels of opportunity, 
but also new expectations of response. 
Gowalla, Foursquare, Loopt, Brightkite, Google Latitude, etc.
Foursquare
1 million users
45 cities in US + major international citites
800 businesses, growing quickly
Your friends take on new roles.
Blippy, Groupon, Scoutmob, Goolge Buzz, Facebook Connect, etc.
Think social gestures, social sharing, social commerce.
Social Relations
Agencies that represent online groups, not brands or companies

web presence but also SM presence
interaction with customers where they are
build or be part of the online community
expanding social to every area
crowdsourcing can mean: 
- cost savings on RD (and more) 
- increased sales 
- product innovation
89% of the US population are wireless subscribers
1T SMS messages every month (6/09)
SMS, video, app - and talk
1/3 of mobile users have viewed a mobile ad in last 30 days
FB Mobile 100M users
70%+ access Twitter from mobile
10% of YouTube traffic is from mobile
your public is now social
rise of the active customer
Augmented Reality
jschmitt@cloudspark.com
@cloudspark
www.linkedin.com/jennyrebecccaschmitt
www.cloudspark.com
Layar - an AR app that shows you what you can't see
the ultimate personalized experience
PRIVACY
http://www.foursquare.com