DIY Public Relations: The Top 5 Ways to Get “Earned Media” 
July 15, 2010
About Me...
This is my company, founded in 2008
We are the St. Louis-based Public Relations firm, that helps our clients' businesses grow by getting the right message in front of the right audience using the most-effective medium.
We were voted one of the Top 25 PR firms in St. Louis by Small Business Monthly in 2010!
What we are going to cover today.
1) The Message - Every company has a story
2) Defining your story
3) Identifying your audience
4) Communicating your story
5) Understanding the media tools
My goal is that you take away at least 3 things that you can implement in your business starting tomorrow!
Why Public Relations?
PR communicates strengths to target audiences
Enhances credibility
Increases awareness
Tools You Can Use
Editorial Calendars
A Facebook Fan Page
A News Release
A Story Pitch
A News Release Distribution Service
Editorial Calendars
A Facebook "Like" (or Fan) Page
News Releases
Story Pitch
Thank You for Your Time!
Ann Marie Mayuga
Principal
AMM Communications, LLC

Google Voice: (314) 485-9499
Fax:                   (314) 989-9851
annmarie@ammcommunications.com

My website: http://ammcommunications.com

1) Planned content
2) Regular features
3) Knowing the media outlet
4) Part of the advertising kit
http://www.stltoday.com
http://www.dbusinessnews.com
http://www.pitchengine.com
Quality is more important than quantity
Build a following as a "go-to" source
Promote clients or employees
http://www.mashable.com is a great resource
An Inverted Pyramid
Keep it short! - 400-500 words ideal
Body = Lead, nutshell, tagline
Offer information to act
Current story idea
Interest to the reporter
Interest to the reader/viewer/listener
A credible source