Asia Business Conference - Joi Ito

The 10th Asia Business Conference, Berkman Center, Berkley "Asia: Shifting the Global Center of Gravity" »
Joi Ito

Japan
Mobile
Entrepreneurship
Source: Dentsu Communication Institute
Ministry of Public Management, Home Affairs, Posts and Telecommunications: http://www.johotsusintokei.soumu.go.jp/whitepaper/eng/WP2007/2007-index.html
$1=120yen

1 million titles
Top 3 on the 2007 best seller list
80% of high school girls have read at least one title*
27.4% pay to read*
Written “with” cell phone

Mobile Market
Mobile Novels
*NetAsia 10/25/07
Fear of Failure
Risk Return
Large Companies
85% of mobile subscribers user online services
55% are GPS enabled phones
96% on 3G and 35% on 3.5G
50% of subscribers on flat-rate data plans
Mobile Penetration
Keitai Hakusho 2008

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