TRENDING
TOPICS
in
ONLINE PUBLISHING
Things To Keep Your Eyes On
Nr.1 Breaking Trend
Techies and technology are 
FINALLY
recognized as content creators 2.0
REAL-TIME
FANS
USER GENERATED
"If you can't make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention." Seth Godin
ADS
OPEN: no paywalls, more open APIs
GOOGLE: no boycott, no noindex
MOBILE / HTML5: native (and social) apps for eyeballs w rev. share, browser based apps rule
ADS: growth in mobile, video, social networks, blog networks
BLOG NETWORKS, HYPERLOCAL, NICHED CONTENT: get going or get run over by
MONITOR user behaviour, buzz, reputation - not just traffic
CURATED CONTENT: filter user generated content
DISTRIBUTED CONTENT: Be a person, be where your fans are (yes, even social networks), enable all types of sharing
FACEBOOK: strong competitor as advertising and news platform
Instead You Need...
Hmn, what has fans gotta do with online publishing?
with technology?
Monitoring
Reporting
BLOG NETWORKS
COOL WORDS DIRECTORY
HTML 5
Jeff Jarvis: local blog networks with ad networks
AOL: contents sites turned into brands
Minoutfit.se: affiliate networks (1 400 contributors)
Wikipedia (losing authors) vs. Mahalo -“human powered search engine” (gaining paid authors)


html5
drupal
wordpress/wmu
pubHubSubbub
xmpp
ruby on rails
erlang
python

65% spending less on ads 2010
Mobile modest, but growing (7% 2012)
Search ads + Social Network ads growing
CPM not going away with large audiences/visitor stats
Online video ad solutions / real-time ad serving hot investments
MySpace launching new entertainment platform - watch out for your entertainment ad budgets

SOCIAL ENGAGEMENT
Google dominates 
mobile + pc 
SEARCH
Banner blindness 
OpenGov
CURATED  CONTENT
FILTERING
Want native apps?
open API + rent a coder =
revenue share incl. whuffie factor
thank you

Paula Marttila
http://paulamarttila.com
twitter: @paulamarttila
paula.marttila@gmail.com
http://www.linkedin.com/in/PaulaMarttila
Flickr CC:
Taylor Dundee: http://www.flickr.com/photos/thepatersonsphotos/482713324/
Seattle Municipal Archives: http://www.flickr.com/photos/seattlemunicipalarchives/2692476103/
Teresa:
http://www.flickr.com/photos/teresa-stanton/506323741/
 "Web is the future of mobile"
RememberTheMilk-List 2010
It's happening - be part of it - interact - get data - make it accessible
- get Fans
Seriously - Watch out
Makes browser great app platform, even offline
Really cool stuff: 
Chris Messina: Open Web Foundation, OpenID, Identity
requires real-time
... and real-time
Channels
Engagement monitoring
Semantic analysis
Public
So, where to look..
with so many choices....
when the road is long...
... trying to keep up the pace
... and the time is running out...
continuos snacking and interaction
LISTS
Get involved in discussion and make it shine!
Groups are stronger and attractive
When nobody looks up...
... and see you shine
Both 74%
How to keep up?
All these adjustments...
Out of the kitchen...
...to fine dining
Action, no asking for permission
Approved and Accepted
GOOD LUCK
PEOPLE DO CARE
WITH HELP OF