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Sociale media voor RHDHV

This Prezi includes overviews and best practices for listening, goal setting and using major social media channels. Review at your own pace and return to dive deeper.
by Roy Veldhuizen on 5 August 2013

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Transcript of Sociale media voor RHDHV


Facebook is een netwerk voor vrienden, maar ook bedrijven en organisaties. Het voornaamste doel is het delen van foto's video's en evenementen.
Facebook
YouTube is the world's largest video sharing site. You can upload, view, and share streaming videos online for free.
Go to youtube.com or click the link below. Enter a valid email & create a channel name that references SSU and your department.

LinkedIn is a business related professional networking site.
Groups can help users discover, share, and participate in a number of professional conversations happening in their industry and areas of interest.
Facebook Pages
http://facebook/pages
How to create a YouTube Account
Oefenen
Waar moet je op letten?
Create a group not a company page
Twitter
Micro blogging (140 character limit)
Use Twitter to update your website (breaking news, room changes, event cancellations, etc.) without having to contact your website updater! Widgets allow you to distribute news anywhere you place them.
136 million users
Have variety in your posts -- they shouldn't all be about you or your department
Video Tips
Best Practices
Best Practices
Things to keep in mind when using LinkedIn groups:
Keep tone professional, yet friendly and conversational
Starten met Facebook
Ga naar facebook.com en maak een pagina aan.
150 million users
300 million users
Social media op onze afdeling
Be helpful and informative
Be respectful of differing opinions
900 million users
Accessible to general public and can be seen by anyone
Allow the opportunity to supply more in-depth information
Include your program's name and web address
Be intentional about the length depending on your purpose
Share the videos on other social networks to increase audience and access
Use descriptive words in the title and description to make it easier to find in searches
Exchange information, ideas, and opportunities
Helps faculty connect students with job opportunities
Browse job listings by location
Offers instantly updated info
Users can share links, videos, & photos
Utilize hashtags (#) for searchability – for example, search Twitter for #highered for the latest news about what’s happening in higher education
Post consistently throughout the day not all at once
Keep tweets short -- don't use all 140 characters
Set tweets to public
Make affiliation with the University known
Encourage feedback from your followers
You can repeat tweets in different ways
Use hashtags (#) to make posts searchable
Build relationships & increase visibility as well as credibility
Offer help to connect people or offer advice
Answer questions to demonstrate your knowledge & expertise
Make it clear that your group is an official representation of your department
Open your group up. Open groups are visible to everyone, whether or not they use LinkedIn
Monitor discussions and start your own
This is an Infographic
Information graphics or infographics are graphic visual representations of information, data or knowledge. They are a great way to get information across to visual learners.
This infographic is from 2012. The numbers depicted are always increasing!
Be social; Engage in conversations; Do not just post about yourself
A Student Perspective
Make your description as detailed as possible so that people with disabilities can access the content of your video
A widget is an application that enables a user to perform a function or access a service, such as distributing information to your website.
Widgets allow you to display your Twitter profile, which includes your several most recent updates, on any Web page that allows you to embed the widget.
Join the conversation
Be Aware!
Just because you are not on Twitter, does not mean conversations about you are not happening there!
Google+
Name your group something that people will want to join. This should be about them, not you. For example, our group is not called "SSU CCE", but Community Organizations and Higher Ed Partnerships
Other Social Media
G+'s superpower is that it increases SEO. If your social media goal is to drive people to your website, G+ is important.
100 million users
Blogging
Emailing
Collega's? Klanten? Familie? Vrienden? Oud studiegenoten? Oud collega's?
Meer aanwezigen bij lezingen of presentaties?
Nieuws verzamelen binnen onze discipline?
Publicaties onder de aandacht brengen?
Deelnemen aan online discussies?
Andere doelen?
Leer de 'cultuur' van de applicatie kennen.
Blijf geen passieve gebruiker, meedoen aan conversaties verhoogd je aantal volgers.
Mag alles wat kan?

One company policy
Privé en zakelijk mag gecombinerdworden
Communications beheert de officiële kanalen op LinkedIn, Twitter, Facebook en YouTube
Webcare
Monitoren wat er gezegd wordt over RHDHV
Bij potentiële risico's wordt er zonodig ingegrepen
Beantwoorden van vragen
Accounts geclaimd op platforms die we (nog) niet actief inzetten om 'domeinkaping' te voorkomen

Due to sheer size, you can't talk about social media without discussing Facebook.
YouTube is the second largest search engine, after Google, and is the best and most accessible way to share and view video content. It's an excellent tool for sharing information about and with your students, faculty, and department and for finding information as well. If you need more detail about anything in this Prezi, try searching for a tutorial on YouTube.
De grootste voordelen zijn bekend, het grootste nadeel zijn de privacy settings. Controleer je privacy settings en blijf bewust van de betekenis daarvan.
Q: Why can't I just get an undergrad to do this for my department?
A: Using Facebook as an individual and as an organization is different. Most students have no experience with using Facebook professionally. Students are excellent for helping with the day-to-day management of your page and a great source of information when you have questions. However, since your Facebook page is the public face of your department, a deep understanding of your department and discipline is required. Additionally, excellent communication skills as well as strategy and measurement are important. And don't forget: Facebook doesn't stop for Summer Break or final exams.
Any Facebook user can "like" your page. Unlike a "friend" in your personal account, you do not have to approve them. Your updates, along with updates from their friends and other pages they "like," will then regularly appear in their Newsfeed. As most users will never go to your wall, the most likely way for you to reach them is through the Newsfeed.
YouTube is the largest video site on the internet. 72 hours of video are uploaded to YouTube every minute. http://www.youtube.com/t/press_statistics
Q. I really like the idea of sharing video, but my department doesn't have the budget for a videographer. What should I do?
A. Professional videographers and video editing are not required, and for some purposes, amateur videos may even serve you better. Just be sure that the sound is clear and that it's informative and interesting.
Ok, I'm on board with Facebook and YouTube. What's next?
Twitter is an excellent way to stay on top of breaking news. It is often faster and more detailed than any other source. And since it's searchable, it's a great place to get diverse perspectives on a topic.
If the widget is not valuable enough, you may find that it takes a lot of time to develop your "Twitter voice" and your community. You may start with followers who are not your target audience. Twitter is more complicated than it appears and it may be tempting to quit. Additionally, you cannot always tell who people are and if you have a policy of not connecting with students online, Twitter will be a challenge.
FREE!
Q: Can I just automate forwarding from Facebook to Twitter?
A. This is not recommended. Facebook posts are usually too long and cut off. Twitter users will see this and know you're not really there. Think of it as going to a meeting uninvited and then standing in the middle of the room and yelling about a different topic.
LinkedIn is perhaps the least time demanding of all the social media channels, and it is the fastest growing, particularly in some industries. Not all industries are equally represented on LinkedIn. It is possible that a huge majority or only a small minority of your colleagues and graduates from your discipline are there.
LinkedIn groups are a great way to connect with alumni and funders
Q: How long does this take?
A. Your group will need nurturing, but of all the channels, LinkedIn may be the least time demanding. In addition to inviting and accepting new members, try posting at least once/month, but not more than twice/week.

If you’re managing multiple accounts, you might use a tool to schedule and monitor your posts in advance. There are many of these tools and new ones are emerging. Try the free version of Hootsuite to manage multiple Twitter accounts, Facebook pages, LinkedIn Groups, Google+ pages, and other channels.
Facebook, YouTube, Twitter and LinkedIn are the major social media channels, but others may be valuable for your department as well.
Google+ is growing quickly. It has the capacity to do what all the other channels do. Additionally, it is much easier to specify who you want to share what with and having online real-time conversations (called Hangouts) have become increasingly popular as an alternative to paying for Skype. Anyone with a Gmail account automatically has a G+ profile, so in the future, G+ may be unavoidable (more about that here: on.wsj.com/Wf0AeQ). For now, G+ is only recommended for those for whom its superpower is imperative.
Most people find most websites by searching for them. Google is the most popular search engine. It is likely that most people find your department's website by Googling it.
G+ is new and still growing. While its popularity is high among males and tech users, it still doesn't have the same impact as Facebook. However, as Youtube is now fully integrated into Google and is increasinly likely to be embraced by the general public.
Google Analytics (GA) is a free tool that collects data about the behaviors or people who go to your website. All www.sonoma.edu sites are set up on GA. If you want to see how people find your site and what they do when they get there, ask your website manager to give you access to GA for your page. G+ is part of Google, and when people "+" your posts on G+, it positively impacts the results in the search. This means that
if you have a solid presence on G+
, it will be easier for people to find your website through Google. This is called Search Engine Optimization, or SEO.
Blogs, or weblogs, are websites in which an individual or group of users record opinions, information, etc. on a regular basis. They allow you to share the content you've created.
Twitter is a microblogging site,
and posts are often less than
one sentence.
Pinterest is a quickly growing channel that serves a "virtual pinboard" for "social scrapbooking." Users post and share images and put them into collections, or "boards."
Pinterest is dominated by women in their 20s and 30s.
If you have pictures and infographics to share, Pinterest is a must.
If you don't have a lot of good quality images to share, you may not get much traction with Pinterest.
Watch a MovableType tutorial on YouTube. Then contact your website manager to learn how to get a Movable Type account.
Wat is Social Media?
By using a free or inexpensive bulk email service such as Constant Contact or MailChimp, you know which messages have been opened, by whom, and what links the openers clicked on.
These tools make it easy to break your subscribers up into smaller groups so that you can send different messages to different groups.
If you’re targeting a population that generally doesn’t use LinkedIn, or you want to control that the message is delivered directly to the inbox of your subscribers, this is the tool for you.
Bulk email tools help you measure your impact and adjust length, timing, and content to improve.
Most people get a lot of email newsletters. Making yours special is imperative – otherwise it will be deemed spam.
There are hundreds of other active social media sites. Use your goals to explore them.
Other tools to address your goals
Although they are not “social,” if your goal is more about delivering content than either participating in a conversation or nurturing a community, email or text messaging may be best.
Texts
For shorter messages try using a free or inexpensive bulk texting service such as Wiggio
Excellent for reaching current students with important timely information and reminders
Delivered directly to mobile phones.
Conclusion
Have fun!
Be curious!
Follow us!
http://sonoma.edu/CCE
Twice Annual Enewsletter
http://conta.cc/aRh4QI
Facebook
http://facebook.com/ssucce
Twitter
http://twitter.com/SSUCCE
LinkedIn Community Organizations and Higher Education Partnerships group and job board
http://linkd.in/aXuDeV
Resource Library
http://librarything.com/profile/SSUCCE
Youtube
http://youtube.com/ssucce
Blog
http://ssucce.wordpress.com/
Pictures
http://picasaweb.google.com/SSUCCE
Social Media Toolkit
Managing Responses
Management and Tools

Hootsuite
Tagboard
Analytics Tools
Hyper Alerts
Google Alerts
How to Create and Manage a Productive Social Media Schedule
The Ultimate Glossary: 120 Social Media Marketing Terms Explained


8 Creative Ways to Use Embeddable Tweets
How to Track Social Media Traffic With Google Analytics
15 ways to boost your tweets' click-through rate
4 ways to organize your Twitter stream
Infographics
Jackpot! 50 (mostly) free social media tools for brands
It is important to respond when people comment or tag you in posts. They have made an effort to demonstrate that they care. A simple "thank you" or "thumbs up" goes a long way. Check out the tool list at the end of this Prezi to help you track comments.
25.3 Million Users


Eleven Ways Facebook Page Timelines Change Your Content Strategy
Doelen
Wat zijn je social media doelen?
Heb ik wel voldoende tijd en kennis om mijn social network te onderhouden?
Welke social media kan ik het best gebruiken?
Hoe meet je het succes?
Wie probeer je te bereiken?

Elke social media heeft zijn krachten en valkuilen
Blog posts can be long, but many are
3 paragraphs or less.
Blogs are "social" because they allow for conversations in the comment sections, they often allow bloggers to use a less formal voice than on a website, and because they are shared through other social media channels such as Facebook and Twitter.
There are many platforms for full length blogging including Wordpress, MovableType, Tumblr, and Blogger.
Blogs are a great way for faculty to share their knowledge and expertise with a wide audience in a less formal way. They are also an excellent tool to publish student writing and give students a public audience.
Nurturing a community on your blog can be a major challenge. Quality is more important than quantity, but remember to be consistent.
Best Practices
Keep tone professional, yet friendly and conversational
Be helpful and informative
Be respectful of differing opinions
Represent the department as a whole
Keep your page active and content relevant
Be social; engage in conversations, do not just post about yourself
Best Practices
Constructive criticism, negative comments, irrelevant input and spam all occur. Learn how to manage them well. For some tips, check out http://patrickpowers.net/2012/07/how-to-handle-social-media-comments/
Finding what you're looking for on YouTube can be daunting. There is a lot of out-of-date and sales-orientated content there. With practice, your searching will become more exact.
Selecting what and how much to send is important. Otherwise people will unsubscribe.
Represent the department as a whole
Keep your page active and content relevant
http://www.ragan.com/Main/Articles/44640.aspx
http://www.ragan.com/Main/Articles/44620.aspx
http://www.ragan.com/Main/Articles/44689.aspx#
http://www.ragan.com/Main/Articles/44454.aspx
http://contentmarketinginstitute.com/2012/09/21-things-to-help-your-infographic-go-viral/
http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-Ultimate-Glossary-120-Social-Media-Marketing-Terms-Explained.aspx
http://www.johnhaydon.com/2012/03/eleven-ways-facebook-timelines-change-your-content-strategy/
http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/
http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/
http://www.andymiah.net/2012/12/30/the-a-to-z-of-social-media-for-academics/
The A to Z of Social Media for Academia
Anyone can make a group on LinkedIn. It is possible that alumni already made one or several for your department.
Try posting at least three times/week but not more than twice/day
Click to go forward
Click to go backward
Click to make fullscreen
LinkedIn groups do not allow custom URLs. This means that the weblink for your group could be: http://www.linkedin.com/groups?gid=3201681&trk=hb_side_g
making it hard to share.
There is an easy solution to this problem.
1. Copy the web address of your LinkedIn Group
2. Go to https://bitly.com/
3. Paste the web address into the bar and select "Shorten"
4. Copy your new shortened URL to share with others. It will look something like this: http://linkd.in/aXuDeV
De term 'Facebook Nieuws' refereert naar de 'wallpaper' het centrale deel van je facebook waarop alle updates van personen en bedrijven die je volgt zichtbaar zijn. De meeste gebruikers spenderen het grootste deel van hun facebook tijd aan het lezen van deze wall updates. Dat betekent ook dat je zelf regelmatig moet 'posten' om niet vergeten te worden.
Nog belangrijker om te weten, niet alles wat je post wordt door iedereen gezien. Een algoritme genaamd 'EdgeRank' rekent uit hoeveel er wordt gereageerd op welke personen/bedrijven en kiest aan de hand daarvan de beste updates voor jou wall. Wederom geldt dus, hoe actiever je bent, hoe meer raakvlak je creeert.
Je kunt meldingen aanzetten zodat je via de email op de hoogte gehouden wordt van wijzigingen en meldingen van belangrijke 'vrienden'.
Your Facebook Page's Insights gives information about numbers and demographics of people who are seeing and interacting with your posts, but it does not tell you who they are. It doesn't tell you how many receive notifications or hide your posts.
Kortweg is het advies: volg zoveel mogelijk en post regelmatig.
Create a Twitter widget at
https://twitter.com/about/resources/widgets
To make your own free infographic, try http://www.easel.ly/ -- it provides pre-designed templates and a simple drag-and-drop process for data integration
Zorg dat je op de hoogte bent van het bedrijfsbeleid van RHDHV:
https://insight.royalhaskoningdhv.net/component/content/article/175-rhdhv-endorsed-branding/1408-social-media.html
80 million users
gram
Instagram is a fun and quirky way to share moments with your audience through a series of photos. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. Give your audience an inside look into your organization through captivating photos. Instagram is owned by Facebook and is very popular with traditional aged undergraduates.
Instagram has recently added the ability to post 15 second videos as well pictures. The process is just as easy as uploading a photo, just follow the steps on screen.
Best Practices
Share compelling content. Post photos that users can’t see anywhere else – behind the scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most.
Engage with the comunity. Interact with the Instagram community, both in the app and in person. Ask questions in your caption and respond to comments. Engage with your local Instagram Meetup Groups. Encourage users to hashtag photos at your events.
Post consistently. Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days.
Expand your audeience. Connecting your Instagram account to your other social networks is a great way to let your followers know you’ve joined Instagram and to grow your audience. It also makes it easy to share the content you post on Instagram to your other accounts in order to increase your reach and exposure.
Share your story. The photos you post tell a story about your brand. Users can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.
Zoek informatie over onze klanten en blijf op de hoogte van marktkansen
Networking (Facebook, LinkedIn)
Microblogging (Twitter, Yammer)
Media sharing (YouTube, Flickr, Pinterest)
Document sharing (Issuu, SlideShare, Scribd)
Location-based services (Foursquare, Facebook, Google)
Blogs (TechCrunch, Marketingfacts)
Mag alles?
Wees je ervan bewust dat we ook een communicatieafdeling hebben
See the full transcript