Conversation on Social Media and your Website.
Join the conversation
What is your plan?
Do you have a plan?
How many schools in the room on Facebook?
Why do you have a facebook presence?
Who is the audience?
Alumni, Parents, Students, Donors, Potential families?

Is it in line with your Mission?

Group or Fan Page?
Why?
Who manages?
Any Automation?
Scheduled Posts?
Strategy. Convenience. Transparency.  
This day and age your constituents want one stop shopping. 
Give it to them on their terms.


Continue the discussion
Twitter: @robdimartino
rob.dimartino@finalsite.com
linkedin.com/robdimartino
www.finalsite.com
How many schools on Twitter?
Who "tweets"
Automated
Personal, School or Both
Marketing focus 
PLN: Teaching and lifelong learning focus
How many schools on Linkedin?
Uses?
Networking
Resume
6 degrees of
Change...
Rob DiMartino
Board Member
Saint Anthony School
Director, finalsite
Dr. Ed Hardiman
Principal, St. John's Prep
Board Member, St. Mary's School
old school
new school
TTWWHADI
That's The Way We 
Have Always Done It
Challenge to you... Raise the Bar
Core Message
Change is good if:
It is strategic
It supports your mission
It creates efficiencies
It creates sustainability
Engages your audience
Is not going to cut it, anymore!
Knew the Audience
One Way Traditional Communications
One to Many Learning
Word of Mouth Marketing
Face-to-Face Cultivation
Find your Audience
Engagement 2.0
24/7 PLN
SEO, Social Viral Marketing
Branding and Storytelling
HOW?
Self Analysis
Experience your school  from the eyes of all of your constituents.
Strategies For Effective Change
Leadership Driven
Community Building
Continually Educate your Audience
Increase Efficiencies
Plan for Sustainability 
Bells and Whistles DO NOT MATTER
Work with Trusted Partners
Develop Standards
Execute and Continute to Raise the Bar
Encourage Lifelong Learning
Takeaways
Create your Brand Standards
Tell your Story (photos, videos, podcasts
Market Your Experience
Authentic Content (student produced?)
Listen to the conversation
Personalize to Audience
Marketing
Leadership
Innovation
Don't be afraid to fail
With Innovation there is RISK
Teach our children for their future and not my past
Eliminate Silos
Is FREE really the best option?
Good to Great Leadership
Get the right people on your bus
Get them in the right seats
Data Driven Decision making
Execute.

Self Analysis.  Repeat.
Remember why we are here
Data Trends
S
U
C
C
E
S
s
imple
nexpected
oncrete
redible
motional
tories
From "Made to Stick"
Dan and Chip Health
Dr. Ed Hardiman, Principal
www.stjohnsprep.org
ehardiman@stjohnsprep.org
St. John's Prep
(Danvers, MA)
Communications Strategy
Drive all Constituents to the SJP website
Use the website to engage constituents and develop relationships
Use website as a HUB for two way communications to eliminate paper mailings and enhance sustainability
Central Hub of Communications:

stjohnsprep.org
Admissions:
Profiles, School Info, Portal, Enotify, Target Marketing
Parents:
Assessments, School News, Calendar, Portal
Students:
Portal, Calendar, Daily Information
Alumni:Profiles:
Event Registration, Personalize Portal Content, Facebook, Linkedin
Strategy