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Understanding Social Media

Understanding Social Media
Behind the ###'s
People
Businesses
Social Media for your business
It's all about Networks
@DMDGreen
@StacyRichterDMD
Managing Partner
Crazy Growth
Social Media has lowered the barrier to entry
Social Media is here for a while...
Everyone has an opinion and wants to be heard
Why engage?
Social Adoption Continues to Grow 
CMO's organize firms around Social Media
Marketers will focus on customer goals
Springboards
1.  Have a plan
2.  Take small steps with a goal in mind
3. Put time into it
Pitfalls
4.  Analytics
5.  Be Flexible
Responding in Real Time is Insufficient
Public Relations
Advertising
Web Design
Social Media

Created by Stacy Richter

CAPP Social Media Forum

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