Evaluation Question: 1
Pop videos usually have bright and vibrant colours associated with it. Often having brightly coloured lipstick and stylish outfits.
Artist are often happy and upbeat in their
videos often showing brighter ideals rather than showing depressing ideas.
Most of the time pop videos are about love or having confidence as the main target audience is teenagers and theses ideas are usually associated.
An example of a pop artists cover.
Name of Artist: Ellie Goulding:
Album Cover Name: Lights
Lights in the background
Hair blowing in the wind
Title is glowing
She is dancing in a spot light
Flashing lights
Question:1
Branding
Our Cover
I decided to not have any bright colours what so ever in my album cover. I decided to go with the black and white approach. Since in the video there wasn't a single specific colour highlighted. I didn't want to force it for the album cover. So i made it really simple.
Technology
Most Pop videos have the budget to use allot of special effects and animation. They have text on screen and green screen as well as paid professionals to edit it.
Our Video
Carol Vernallis: Observational
We didn't use any technology in our video because we can't pull it of and forcing it may be drawing the line when it comes to making a good music video.
We followed Vernallis observations of editing and camera work in music.
We didn't use continuity,
Our Music video
We didn't have very colourful make up in our video. We felt as we wanted to stay away from the current meta for pop videos and do our videos from music videos from a while back.
Our Video
Evaluation Question: 1
Like Laura Mulvey theory on the representation of Females. Our artist didn't to walk around London half naked and no one blamed her, we decided to challenge the conventions of Pop video outfits and go back to old pop videos for inspiration.
Our video
Music Genre Conventions
In what ways does your media products use, develop or challenge forms and convention of real media products?
Our video did not follow Andrew Goodwin three relations, we did not use Illustration in our video because we wanted the video to be about that artist more that about the lyrics. We thought about using amplification and emphasize our artist "rocking the life" but as we felt it didn't look professional enough we decided against it. Lastly we didnt use Disjunction as it didn't go with the song or genre.
Music Video Costume
Conventions
A Pop music video can mostly be identified by the costume and location.
Costumes in pop videos are usually revealing and show alot of skin. The outfits that are worn are 90% of the time to bold to be worn in public, or are the newest style of clothing.