Innovation
Clear concept...
Deceptively difficult
Different types of innovation
Kaizen?
Distance 
from core
idea
Breakthrough
ideas =  new models
Disruption
POTS
Mobile
Leapfrog
Incremental
Connected Services Brand?
Some provocations...
"People don't want to buy a quarter-inch drill. 
They want a quarter-inch hole."
- Theodore Levitt, Harvard Professor
Think "job hired to do..."
07515 555 1234
("noise")
07523 565 1234
("noise")
"Dumb" Switch
"mobile"
(Keyword)
Information
(meaning)
"Smart" Switch
BIG DATA
Future of  Platforms
(i.e. Internet)
Context
Interests
Friends
Location
Identity
Trust
Proximity
Meta Data (Web 3.0)
Interests
Friends
Location
Identity
Trust
Proximity
"Connected Services" Platform(s)
Service
Service
Service
"These new companies have built
a culture, processes and technology
to deal with large amounts of data
that traditional companies simply don't have..."

Marc Andreesen
Thank you...

Paul Golding
@pgolding
Making economic value out of 
UNTHINKABLY
large amounts of data