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Samsung Galaxy S3 Marketing Plan

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by Rong Zhang on 5 December 2012

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Transcript of Samsung Galaxy S3 Marketing Plan

Positioning map SWOT Analysis 2009 2010 Team 0 + - = 9 8 7 1 2 3 4 5 6 c Goal Maslow’s Hierarchy Target market Customer relationship Grid Samsung Galaxy S3 Marketing Plan Pricing Samsung invents Galaxy S III set high initial prices to “skim” revenues layer by layer from the market. This strategy is known as market-skimming pricing. Samsung introduces Galaxy S III featuring new technologies and capacities, the product is highly priced. Mostly in cases of products endowed with technology, price skimming is adopted. Distribution channel Channel Conflicts 1.Between Carriers (Retailers) – Same level of Channel
Competitions between carriers.
2.Between Carriers and Producers – Different levels of Channel
The carriers concentrate on providing better contract deals, customers’ priority would change when it comes to buying the product. One may switch one device from another due to the promotion they are getting rather than comparing the technology the device offers or its look.
Promotional Mix Advertising: Promotion PR In our advertising campaign, we will be mainly focusing on two Medias – the Internet and the TV. As for promotion, we will offer promotion plan or package directly toward the student group; for example, every September when schools first open, we offer the student “back-to-school” discount for a limited time. Our public relation will be using the two methods – financial public relations and consumer/lifestyle public relations. And our targeted audience is the staff from social media and television media industry, also creative young adult association and organizations. We will use press conference, social media tactics to deliver the message of “buying the phone” equals “join the cool group” and “enjoying the fresh feelings”.
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