Introduction to Marketing

Good Marketing = Changing Behaviour Engage at an emotional level Encourage people to learn something Affect them to do something Introduction to Marketing Delivering Good Marketing Set precise and measurable objectives for all customer communications Develop a clear and logical marketing communications plan Understand how you will measure return on investment whilst achieving objectives Integrate digital media with traditional media to deliver maximum impact Learn how to use a clear planning framework Understand how you can gain best value from your marketing and PR agency if you have one Ensure that everyone in your organisation understands the part they play in marketing Use a clear marketing planning framework to ensure clear communication is embeded into everything you do Define your customer Decide what they need Agree how they should hear about it What marketing tools will you use? Plan a step by step process Measure everything and refine Report and prove return on investment What are your Constraints? Who will pay? Who's your sponsor? Who will be a good mentor? Who needs to see the results? Set Clear Objectives Financial Project Milestones Analysis Reporting