PR in 140 Characters
Tactics
Strategy
Results
Thomas Knorpp
Digital Media Manager
Digital PR strategy
Forums
Online media
Review sites
Youtube
Facebook
Twitter
Blogs
Three things to take away from today
Listen, measure & engage
Is Twitter relevant to my target audience?
Journalists
Bloggers
Customers
How do I know what they want?
Listen & engage
Owned
Integrate Twitter with your overall communication & PR activites
Signatures
Press releases
Corporate website
Other social media presences
Proactive and reactive communication
Talk about news both big and small
Live commentary from events
Retweet interesting articles
Interact with other company accounts
Build relationship with key users
Answer all @ and DM questions
Monitor customer sentiment
Early warning system
Crisis communication
Out of hours and weekend cover
Target audience
Overall communication strategy
Pros and Cons of a Twitter strategy
Pros and Cons of Twitter
Always on
Dialogue
Unpredictable
Control
Internal Ownership
Do's & Don'ts
Listen
Editorial calendar
Schedule tweets
Posting guidelines
Tone of voice
Dedicate resource
Have fun
Talk at users
Cover up mistakes
Automate
Underestimate speed
Do's & Dont's
Evaluate
Owly
Twitlonger
Twitpic
Flickr
Youtube
Monitor
Hootsuite
Twitter Search
Twitter Lists
Google Alerts
Twitalyser
Tweetreach
Klout
KPI
Tools
Questions
Tools
Monitor
Evaluate