By Steve Riley
Building the Future Steve Riley steriley@amazon.com @steveriley @awscloud http://stvrly.wordpress.com competitive advantage functionality limited become obsolete markets erode changing reality changes rules change what isn't broke isn't obsolete what works is obsolete you are changed disruptive discontinuous coolness consumerization of IT utility computing IT as a service 1997 (25) 2000 (15) 2004 (11) 2008 (6) IBM Compaq Sun HP Dell SGI Ipex NCR Acer Unisys Apple AST ALR IBM Compaq Sun HP Dell SGI Ipex NCR Acer Unisys Apple Gateway Stratus NEC Fujitsu/Siemens/Amdahl HP Dell IBM Sun Fujitsu NEC Acer SGI Unisys Apple Stratus HP Dell IBM Fujitsu Sun NEC Data General Digital Intergraph NetFrame Olivetti Osborne Sequent Siemens Tandem Fujitsu Amdahl NEC Vendors Corporates Providers Consumers sell technologies to buy assets from sell services to buy services from = ≠ 2 copies 8 months 80% $ retirement I/3 does not produce <think things=2> </think> security? security ownership control location location means nothing always connected ownership control location encryption control security standards contracts and SLAs don't own Internet don't own assets
How the cloud is dramatically changing IT, where we came from, and where we're going