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Sistemas de Información de Mercadotecnia

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by betthy moreno on 3 September 2013

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Transcript of Sistemas de Información de Mercadotecnia

Ideas
Ideas
Ideas
Sistemas de Información de Mercadotecnia
Lic. Administración

Saimm Hernandez Arce
Elba Beatriz Moreno Berrelleza
Master Research
Comportamiento del Consumidor
Satisfaccion del Cliente
Perfil del Consumidor
U&A ( Hábitos & Usos)
Benchmarking
Mystery Shopper
Merc GFK
Sectores en los que trabaja
Automotriz
Salud
Tecnología
Turismo
Medios de Comunicación
Mercaei
Analisis de Factores
Analisis de Brecha
Evaluacion de la Satisfaccion del Cliente
Segmentacion
Prueba de Nuevos Productos
Estudio de Imagen & Posicionamiento
Estudios Volumetricos
Mystery Shoppers
Clientes
ChupaChups
Danone
Herdez
Sigma
KFC
Marketing Group
Clientes
Afore Banamex
Banamex
Caja Popular Mexicana
Consumer Choices




Consumer Experiences
MORE
Evalucion de Conceptos
Análisis del Consumidor
Diagnostico de Mercado
Auditorias
Nielsen
Medicion del Comercio
Medicion del Consumidor
Millward Brown
Estrategia de Marca
Desarrollo
Creativo
Optimatizacion de Canal
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