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Let's SEO that SEO and then SEO Some More

SEO Presentation for the Asubry Park, NJ WordPress Meetup.
by Alx Block on 19 July 2013

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Transcript of Let's SEO that SEO and then SEO Some More

What about WordPress?
What is SEO?
Why SEO?
Fundamentals of SEO
Alx Block
@alxblock
alxblock.com
automattic.com

Let's SEO that SEO
and then SEO some more

In this presentation, I will:

Give you all of the secrets to SEO Success
Basically, solve all of your problems
Show you how to be #1 ALL of the time
Lie to you
Probably make you dizzy
4.9 billion Internet searches per month.

That’s 1,890 searches EVERY SECOND
Low cost
DIY
HUGE Impact
Fun
Code
Content
Community
A word of warning:
If you make me stand up here and talk, without asking questions, I will become sad.

If I become sad, I'll stop talking, and we will sit here in silence.
93% of online experiences begin with a search engine

Google owns 65-70% of the search engine market share
70% of the links search users click on are organic

70-80% of users ignore paid ads, focusing on organic results

75% of users never scroll past the first page of search results
Search is the #1 driver of all traffic to content sites, beating social media by more than 300%

For Google:
18% of organic clicks go to the #1 position
10% of organic clicks go to the #2 position
7% of organic clicks go to the #3 position
We've all heard it before. . . Content is King.
Seriously, though.
Use anchor text effectively

Use Alt Tags like whoa

Use H1 once, use H2 and H3 for different sections of your page
On Writing
Write for people, not for robots

Engage your reader

Use keywords strategically

Do your research (ie What posts of yours do the best now? Is there more room for similar posts? What keywords are you being found for now? What can you write that will play to your keyword strengths?
On Writing and Code
On Community
Become an expert
Guest post
Comment on posts
Get Social
Be engaged in your niche
Don't try and cheat
What Not to Do
Don't get spammy

Don't Keyword stuff

Don't pay people a ton of money to do this for you

Don't think you'll get instant results

Don't try and game the system
Write these down
Google Keywords Tool:
https://adwords.google.com/o/KeywordTool

Google Webmaster Tools:
http://google.com/webmasters/tools/

Link Explorer:
http://opensiteexplorer.org
Dude. You've been up here for a really long time and haven't mentioned WordPress. Isn't that why we're here?
Optimizing that puppy
Permalink Structure:
Go to Settings -> Permalinks. Use either /post-name/ or /category/post-name/
www vs non-www:
Use Google Webmaster tools to select how you're seen
Title Tags
Keywords near the start of the page title you are more likely to rank well.

People scanning result pages see the early words first.

Categories, Tags and other taxonomies: %%term_title%% Archives %%page%% • %%sitename%%
Search pages: You searched for %%searchphrase%% • %%sitename%%
404 pages: Page not found - Error 404 • %%sitename%%
Author archives: %%name%% • %%cf_role%% at %%sitename%%
Tips
Remove "stop words" from URLs

Optimize Descriptions, don't use automatically generated ones

Use Alt tags for images (check out SEO Friendly Images plugin)

Use an XML sitemap

Make your site as fast as possible (Check out caching plugin if you need to, but always use a good host.)

Consider removing some items from your sidebar (Google discourages site-wide links)

Look up Keyword Density of each post. Make those posts Green
Advanced Fun
Noindex duplicate content (OR disable them): Date based taxonomy, category based taxonomy, tag based taxonomy, and author archives (if you don't use them)

Use Canonical URLs (This chooses the best, most fitting, URL)

Comments are cool and all, but they dilute Keyword Density. If you have a popular post, why not make it a page?

Link to related posts

Go easy on the tags

Encourage comments on posts; engage with your readers. Follow their blogs, follow them on Twitter, send them flowers

Always be tracking. Measure your success and don't be afraid to try things.
Thank you!
Questions?
automattic.com
@AlxBlock

Who wants to go get a beer?
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