The Long Tail
The impact of new technologies on business
What does it mean?
Think of the Pareto principle
80% of your income comes from 20% of products 
 how to leverage the rest?
Problems with distribution?
Where is the market?
http://www.youtube.com/watch?v=7xAA71Ssids
Scarce resources are in demand
Scarce because there are only a few
Scarce because they are popular
Abundant resources are available
Abundant because there are many
Abundant because they are not popular
Libraries have a monopoly on books 
Movie cinemas have a virtual monopoly on distribution.  
You cannot re-sell a movie ticket after you’ve seen the movie.  
Things like books, tickets to see a movie, and cds are scare resources.  
And we don’t want to buy every book we need to reference, we'd need too many.
Once a book is bought or taken out of the library, they are unavailable for others to borrow.
Even low volumes of sales can have a large impact … collectively
Power in de-segmenting the market and disintermediation - Room in the market for bit-players
Legal issues like Copyright? Paying licensing fees cheaper than being sued … but who owns the copyright?
Impact on Business
New Business Models
Freemium!  
Basic for free
Premium for money!
Examples: Flickr, LiveJournal, Skype, Linked In
The listen all you want for 
free, then licence/download what you want (and pay what you think it’s worth) business model http://magnatune.com/
The here are some for free, now do you want to buy the album business model
http://janisian.com/mp3_downloads.html
The connect with your audience model
http://www.jonathancoulton.com/
The make your own shop model
http://www.cafepress.com/cp/info/sell/
The make your own market model 
http://ebay.com
Day of the longtail 
YouTube Panel Talk goes here
http://www.youtube.com/watch?v=GHVbxsbECCM
Video goes HERE!
The Machine is Us/ing Us
http://www.youtube.com/watch?v=NLlGopyXT_g
Rampant Disintermediation
Video goes HERE
The Day of The Long Tail
Wonderful?
http://www.youtube.com/watch?v=Nx7v815bYUw
Connect with Fans + Reason to Buy = $$$
Techdirt.com