Collaboration
Interaction
Distribution
Delivery
Balboa Park Central
Balboa Park Cultural Partnership
Japanese Friendship Garden Society of San Diego
Mingei International Museum
Museum of Photographic Arts
Reuben H. Fleet Science Center
San Diego Air & Space Museum
San Diego Automotive Museum
San Diego Hall of Champions Sports Museum
San Diego Historical Society
San Diego Junior Theatre
San Diego Museum of Art
San Diego Museum of Man
San Diego Natural History Museum
San Diego Youth Symphony
Spanish Village Art Center
Timken Museum of Art
The Old Globe
WorldBeat Center
Zoological Society of San Diego

Realize savings through collaborative effort,
Improve public access to Balboa Park content,
Increased cultural tourism, 
Enhance organizational capability,
Enable collaboration that would not otherwise have been possible,
And move BPOC towards sustainability.

Training 
Content 
Collections 
Infrastructure 
Administration 
Gaming 

Interactive Exhibits at the Newseum 
Today’s Front Pages Gallery 
Facebook
– Newsmania Live 
Newsmania Online 
 
http://www.newseum.org/newsmania/
Distribution
Facebook Rita 
The Requisite Fact Sheet  Source : The Pew Center for Research
57% of online Americans use some form of social networking 

75% of online news consumers get news forwarded through email or social networks

52% say they share links to news with others 
37% of internet users have created, commented on or distributed news via social media. 
Introduction
Allegra Burnette


Rich Cherry
Jack Ludden
Paul Sparrow
Creative Director, Digital Media
The Museum of Modern Art
An agile organization can keep you relevant!

Champion innovation that moves your organization forward

Own your content, but give it away

Engage Your Visitors

Innovative Technology:
Breaking down barriers between the physical and virtual museum experience
Director of Balboa Park Online Collaborative

Vice President/Broadcasting and New Media Deputy Director
Newseum

Manager of the Web Group and New Media Development
The J. Paul Getty Trust

Collaboration
Interaction
Delivery
Today’s Front Pages on the Web 
Top Ten 
http://www.newseum.org/todaysfrontpages/default.asp
Conclusion
It's a balancing act!
Keep your eye on the ball
Most important...
Be interative
Thank you!

Allegra Burnette

Rich Cherry

Jack Ludden

Paul Sparrow
“An expert is a person who has made all the
mistakes that can be made in a very narrow field.”
                                                          –  Niels Bohr

The J. Paul Getty Museum
WEBSITE
PHYSICAL
LOCATIONS
Collaborative Publishing
& Engagement
Virtual Environments
Social Networking
Content Aggregators
Digital Communications
Mobile Devices
Allegra Burnette

Rich Cherry
Jack Ludden
Paul Sparrow
The Museum of Modern Art
Balboa Park

Newseum

The J. Paul Getty Trust
MoMA on Facebook:
Approx. 350k fans currently
average of 3-4,000 interactions a week 

MoMA on Twitter:
Approx. 175k followers currently
10-20 tweets per week
MoMA vs. Non-MoMA content
Centralized content:
Calendar
Collection
Images
Multimedia
Blog
Other
Inspire them with your vision
Where are we coming from?
connectors
 
 
An agile organization can keep you relevant!
Inspire them with your vision
Own your content, but give it away

Delivery
Interaction
Collaboration
Distribution
HAVE FUN!!!
Conservation
Institute
Trust
Research
Institute
Museum
Foundation
Web Group
Different Audiences
Different Priorities
Different Digital Needs
Newsmania Kiosk