Mário Valente
Licenciado em Informática (FCUL)
MBA Universidade Católica
Fundador/CTO Esotérica
Fundador/CTO Ruido Visual Telecomunicações Interactivas
Director de Sistemas de Informação Personalis/GLS
Presidente do CD (ITIJ/MJ)
Professor Assistente (Gestão Informação, Univ Católica)
Application Software
System Software
Social
Software
Blogs
Wikis
Social Networks
Tagging
Twitter
Email
Instant Messaging
Chat
Newsgroups
Social Bookmarks
The Disruptive Potential 
of 
Social Software 
in 
Business
Social Software 
Email
personal communication
1:1
asynchronous
Newsgroups
group communication
1:N
asynchronous
IM
personal communication
1:1
synchronous
IRC
Chat
group communication
1:N
synchronous
Blogs
group comm.
1:N, N:M
asynchronous
Twitter
group comm.
M:N
synchronous
Wikis
group collaboration
N:M
asynchronous
Tags
group collaboration
distributed classif.
bottom up ontologies
Social
Bookmarks
group collaboration
information sharing
bottom up ontologies
Social
Networks
group interaction
information sharing
social graph
informal structures
The social in software
communication interaction between individuals & groups
social collaboration
social feedback
social network map & analysis
Alters the way people:
communicate 
Thus changes the way people:
collaborate
cooperate
work together
Social software
Social software is a particular class of software-prosthesis that concerns itself with the augmentation of human social and collaborative abilities through technological mediation. 
removes real world limitations
compensates for human inadequacies
creates distributed environments that allow for emergent, distinct end results
Disruptive Effects 
Disruptive
10x less costly
underserved market
lower perf (but good enough)
democratizes KM
Alters the way people:
communicate 
Thus changes the way people:
collaborate
cooperate
work together
Social software
Operational Impacts:
organizational form
management processes
knowledge sharing
knowledge management
Society at Large 
Potential Impacts in Business
It changes 
the way work is done 
in the enterprise!
Disruptive Potential
Previous options
groupware
CSCW
KM software
CKO
top down centralized strategies

links people/processes (inside/outside); it increases the reach and richness of the company communication

strengthens competitive barriers through the increase of ties to suppliers and customers

increases creation of social capital, increasing the creation of value through increased employee efficiency, retention and training

dilutes firm boundaries, introducing changes into the industry structure; creates opportunities for global collaboration and strategic partnerships, extending the sphere of the enterprise
Strategic Impacts