The New Media
More Than Social!
Who Is This Guy?
The Atlantic Ocean






'Wish' speaker at 2008 Terry Talks
Founder and Director of UBC MIX
Blogger for the Terry Project (www.terry.ubc.ca)
5th Year Double Major Integrated Science and Political Science
My Own Blog
The BIG Question:
How Can Technology Make Our World Better?
How is it this powerful?
Tribes
Mass Marketing
Tribal Marketing
vs.
Seth Godin
>$60 million
~$10 billion
~1.7 billion
~$224 billion
How much are 'social media' companies worth?
Why?
"leading and connecting
people and ideas"
Akio Toyoda
Spends $1.5 billion on advertising a year
Consumer research costs
Wants you to buy a Toyota
Ben
Level 80 wizard
Works at Pizza Hut
Lives with his parents
Doesn't want a Toyota
Waste of arrows?
Alex
UBC Math Club Treasurer
Runs a blog
Tells friends about Toms's
Berkley political science student
Volunteers overseas

Sarah
Blake Mycoskie
Owner of Tom's Shoes
Spends no money on advertising
'One for One'
No wasted arrows!
"2009 will be the first year every person on the planet will have affordable AIDS medication."
But there is a new problem...

How can we use medical resources to properly manage patients HIV treatment count? 
Sub Saharan Africa
The Dilemma
Baruti
Farmer
Lives 100km from hospital
Low CD4 count
Kefentse
Tribal elder
Migrating tribe
High CD4 count

Gorata
Mother of three
Lives 125km from hospital
Medium CD4 count
Tapiwa
School girl
Lives near a hospital
HIV status unknown
Moswen
Trained physician
Can't see everyone
Can we find a solution...
in 140 characters or less?
Meet Lucky
The Plan:
Develop technology to microtest CD4 counts
Automate this technology
Incorporate into used cellphones/local computers
Tap into information distribution network
Distributing workload to
tribes with expertise and more importantly, passion,can
help to solve resource issues.
To make us healthier?
Can we delegate work to tribe to make society more productive?
Experiments in Open Source Construction: 
The RepRap
Can we make a machine that can make itself?
Yes!
Adrian Bowyer
Vik Olliver
This creates the infrastructure for open source manufacturing!
Using bit-torrents and wikis, tribes who have a passion for design have rallied to the RepRap.
Jewelry box (wizard23)
Desk clamp (Starno)
Strap (jrombousky)
Toothpaste Squeezer (Starno)
...and most importantly,
70% of its own pieces.
Again, technology has provided a group of likeminded people the opportunity to connect over a common interest.
More politically accountable?
Using politcally inclined tribes to uncover scandals 
Check your MP's expenses!
Almost 500,000 pages uploaded with half already revied
Things we've learned
Gerald Kaufman's £225 pen
Celia Barlow paid with Young Person's Railcard?
Two face cloths for Ben Chapman, one "ribbed" at £1.75 and one "new waffle" at £2.25 = £930.39? 
Noah's Animals?
Again, technology has allowed passionate people to connect and work together.
So how does this affect you?
There is a tribe out there for you. If not, they want you to help connect them.
Explore
Connect
Create
You
By allowing people who want to connect, do it!
Its changing every aspect of our world.
So get on board!
Links
Thank you!
www.terry.ubc.ca
www.cgiu.org
www.mps-expenses.guardian.co.uk/
www.reprap.org
www.sethgodin.typepad.com/

Me
www.geoffcosteloe.com
@gcosteloe on Twitter