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Return on Social Media Investment
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by Eric Horster
on 30 August 2011
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Prezi Transcript
Prüfungsleistungen Das Internet wird persönlich! Die Phase des Hypes und des Trends ist vorbei, Social Media wird zum Alltag und will disziplinübergreifend organisiert werden. Die Mediale Aufmerksamkeit wird nicht mehr gekauft, sondern verdient Nutzer werden neue, dynamische Plattformen und Applikationen für sich entdecken, um themen- und kontextspezifische Beziehungen zu führen. 1 2 3 Bundesverband Digitale Wirtschaft Return on Social Media Investment Feedback gerne an: Eric Horster
horster@uni.leuphana.de
www.eric-horster.de
www.xing.to/ehorster
www.facebook.com/eric.horster
@ehorster
www.gplus.to/ehorster kurz zu mir ;) Social Media Thesen 2011
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