Prezi

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in the manual

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Rumor Theory & Social Media

No description
by Dave Copeland on 4 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Rumor Theory & Social Media

Rumor Theory & Social Media
FONTS
Factors That Lead To The Spread Of Rumors
Collective Anxiety
Improvised Group Behaviors
Adaptive Collaboration
Police Scanners
Three-Stage Rumor Process In Social Crisis
1) People go to traditional institutions, such as mainstream media.

2) Then turn to social networks (offline variety) to try and fill in the blanks.

3) Finally, they use collected information to “improvise news” to fill in gaps in mainstream media reports.

Watertown Lockdown
ru·mor
n.
1. A piece of unverified information of uncertain origin usually spread by word of mouth.

2. Unverified information received from another; hearsay.
End Result:
Information Overload
Information Dearth
Anxiety + Ambiguity = Rumors
Information conveyed by rumor must be important to both sender and recipient.

More anxiety = more rumors

Two types of ambiguity:
Source Ambiguity and Content Ambiguity
See the full transcript