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Corporate Social Responsibility- Procter and Gamble

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by Anne Shourounis on 17 October 2012

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Transcript of Corporate Social Responsibility- Procter and Gamble

Corporate Social Responsibility-
Procter and Gamble of Corporate Social Responsibility Disadvantages Role of Profit
- Shareholders are deterred from the notion that companies will invest in anything that does not create immediate and obvious gain.
Competitive Disadvantage
-Creates a disadvantage against other companies.
Lasting Impact
- How long will CSR remain a prominent business concern? of Corporate Social Responsibility Advantages Differentiate yourself from your competitors
Win business
Generates positive publicity
Attract, retain and maintain a happy workforce What We Are Doing to Help For the past 30 years, the success rate for wildlife rescue from oil pollution has increased exponentially. Dawn dish washing liquid has been a vital tool for wildlife conservation organizations, with thousands of bottles donated cleansing and helping over 75,000 animals in the last 30 years. “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.”

- Better Business Journey, UK Small Business Consortium getting the community involved Getting Involved Project Live, Learn and Thrive (2007)
- number of children reached:

Children's Safe Drinking Water Program (2007)
- Days of disease prevented:
- Lives saved:
-Liters of water delivered: To provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. Procter and Gamble In collaboration with our partners at The Marine Mammal Center and Bird Rescue, we have developed an exceptional education program that teaches educators, families and children about the impact of oil on wildlife and the science behind wildlife rehabilitation. Dawn Dish Soap Animal Rehabilitation Plan an overview Contents 1. Procter and Gamble's social responsibility
2. Wildlife rehabilitation plan with Dawn Dish Soap
3. How the public can get involved
4. Advantages of Corporate Social Responsibility
5. Disadvantages of Corporate Social Responsibility 3.5 Million Million 2.9 > 14,000 2.9 Billion Questions
&
Contact information if you have any questions, please feel free to contact me
E-mail: anneshourounis@P&G.com
Phone: (403) 555-5555 Conclusion For a company as large as Procter and Gamble, investing in CSR campaigns is a lucrative business strategy. We have the resources to make a difference and the consumers see us as philanthropists and animal activists, which portrays positive business image. References http://www.socialfunds.com/csr/profile.cgi/1435.html
http://www.pg.com/en_US/sustainability/social_responsibility/childrens_safe_water.shtml
http://www.dawn-dish.com/us/dawn/savingwildlife##tab1
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