Excellence For Future - CCT

Hotel Arts, Calgary, June 2, 2010 »
Kevin Burns

Kevin Burns 
on Excellence 
for a 
Future Workforce
Backgrounder
Organizations work fine ...
What's the big deal on "Culture"?
Why does Attitude enter the mix?
Turn ON your cell phones
Text your questions to 403-404-8999
Twitter? @attitudeburns
No "boop boop boop"
Starbucks anyone?
Hiring and Recruiting
Future of recruiting is a political war room
Training
Management 
Resilience is Sexy
Cancer is not
Change is only 1 of 4 constants
The big difference
Who can't wait for next iPhone?
You will never be given ....
Hard to get knocked down when ...
Work Ethic
Motivational speakers don't work
OK maybe some people are lazy but most aren't
Work ethic is reflection of manager
New Workers (Gen Y) avoids boredom & looking dumb
Respect for Authority
Why you need to become a King
Respect the title or the person?
Whatever happened to Mr. & Mrs.
Respect Street runs two ways
Teams
Why forced teambuilding doesn't work
What you have are individuals pointed 
Loners, networkers and group-ies
Are you Facebook worthy?
Motivation/Reward
Here's yer muffin

The "illusion of service" vs full-service
"Mommy Mommy, I got a Participant ribbon!!!"
Rewards don't work for "thinking" tasks
Flex Workplace
Breakfast in Whitehorse
8-4 is a Boomer thing
I'm done. Can I go home?
Telecommute in jammies
Connections
Lessons from a legendary tree-planter
Price does not create evangelism
1 hr researching social reps
Facebook, Twitter, LinkedIn are "vehicles" for connection
Be careful of your megaphones
Technology
And old-school toasters
Phone, cell, voicemail, email, sms, msn
Twitter, Facebook, LinkedIn, YouTube, Blogs
iPhone, iPad, iPod, Smartphone & stuff not invented
Communication
Turning Off The Filters
Filter-Free Fridays
Play it safe. Offend no one. Can't be criticized.
Make them be better
If you can think it ...

Wrap
80% of Sr. Execs believe their organizations offer an Excellent customer experience.
Only 8% of those same customers agree.
"Best of Mediocre" is not Excellence.
www.kevburns.com
Takeaway:
Work ethic is tied directly to quality of manager!
Takeaway:
Stop attracting the "available" and start recruiting the best!
Takeaway:
Coaching is transferable - find a good coach or "close the gap" to become one!
Takeaway:
Search out your natural and decisive coaches for management!

Concentrate on manager development - leadership dies in 3-5 years
Takeaway:
Credentials on a wall don't make you a decent human being!
Takeaway:
Rewards and incentives may retard productivity - but only if you think!
Takeaway:
It's people who buy, who sell, who build, who contribute, who improve communities and ultimately, who create referrals to do it all again.
Takeaway:
"Fine" is a four-letter word. Be honest in your communications!
Scottsdale Gift Shops
Keeping up with competition is NOT Excellence.
Don't just do what they don't do ...
Excellent organizations of the future will concentrate on their long-term reputation - NOT the short-term sale.

Excellence itself, is just beyond your decision to be so!
Leadership vs Management
Service vs Customer Service
Safety vs OH&S
The 54% Eye-Opener
Shift Happens
4 Pillars of Excellence Culture
HR/Hiring/Recruiting
Training
Management
Service
What, no Leadership? Here's why
By 2015.... 75% of the workforce will be over 50 (Baby Boomers) or under 30 (Gen Y).
75%
No More of These
The best people are currently working for someone else.
Your worst employees need to start working for your competitors.
Are you Facebook worthy?
1 hr. researching your CSR
Looking for a Culture fit
How Gen Y Finds You
Old way of hiring clones is dead. 
Close the gap
Learn the new language.
Adapt or learn to like leftovers.
We Train only to Competence
The Future of Training
The Future of Manuals
Mediocre Trainers in Mediocrity
yer killin' us here!
Mentoring works both ways
Takeaway
Think beyond competence. Training goes beyond just on-boarding. Training/knowledge transfer/mentoring/skills updating must be on-going. 
Anything else is mediocre.
How Dollar-Stores Compete
standard vs garage sale
quality vs crap
right employee vs "right-now" employee
closing in half hour
all sales final
open hours
How to pick a winner at lunch
Manager of Future is a natural Coach
Management is your key to Culture - not leaders or senior execs
Engagement in direct proportion to manager engagement levels


Constantly "close the gap"
Orientation is NOT training
If you are not actively training, then you, by default are allowing your worst people to influence
Service
Why you need to be a "worst" customer
Filter-Free Fridays
Join the movement
#fff    #filterfreefriday

Begin your "shift" slowly - 1 day at a time.
Don't use "megaphones" to change them - grow a spine.
FINE is a four-letter F-word

This is why we need FFF
80's Service isn't good enough
Make them be better
(whether they want to or not)
Final Thought
Why 360 Degree Feedback doesn't work
Play it safe. Offend no one. Can't be criticized.
If you can think it ....
If you can't be honest with co-workers, with service suppliers and stores, you can't be honest with customers. 

That breeds a culture of dishonesty - 
as a RULE!
The "illusion" of service
Lesson from Catering

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