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Minnesota Conference

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by Mauricio Gonzalez on 5 February 2014

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Transcript of Minnesota Conference


If you feel everything is under control,

you are driving too slow!!!!



Mario Andretti
MEXICO
MARKET TRENDS
70's
- Market stability
- Commissions to travel agents
- Simple operations
80's
- Traveling became more accessible
- More demand on airlift
- Airlines redefining the business
- Travel agents competing on price not service

90's
- Travel agencies redefining their business
- Internet as a threat
- Information in uder hands

What's going on right now???
Competitive Factors
Strategic alliances
Product availability
Vertical markets
Travelers more sophisticated and knowledgeable

MARKET AT A GLANCE...
OPPORTUNITY DATES
Some initiatives!
Keep the balance
Traditional Model
Sales Calls
Roadshows
Training
Presentations
......old school things
Social Media
Twitter
Facebook
Instagram
Foursquare
Your own website!!!
Public Relations
Press Releases
Media Calls
Interviews
Media Trips
Marketing &
Promotions
TV Channels
Sports brands
Credit Cards
Banks
Airlines
.... and whatever comes to your mind!!!!

Mauricio González
MEXICO
February 2014
THE FORMULA....
Do what you can...
when you can...
with what you have!!!

It's all about
CREATIVITY
Billboards in 8 different shopping malls in Mexico City
Table covers in food courts of 8 shopping malls
See the full transcript