Sales and Social Media
It's not about you!
Why a Social Media Strategy Matters
Tools to Consider
Online Resources for Further Learning
You're in the Game: Now What?
5-Time Saving Takeaways
Twitter
Seesmic
TweetDeck
did you know video
Blogs
Micromedia
Rich Media
Content
Social Graph
...lest there be any doubt...
PB & J or Oil and Water?
 
thejeffbrown.me
Twitter
YouTube
Flickr
SlideShare
Delicious
StumbleUpon
Facebook
Plaxo
LinkedIn
   

bipguy.com 
The views and opinions expressed in this presentation are not necessarily those of HR, Corporate Executives, Founders, Board Members or the Tennessee Highway Patrol...
DISCLAIMER:
JetBlue
Monitoring your brand and your competition, as well as participating in the conversation, leads to opportunities to interact and to solve problems.
Chick-fil-A
Another example of utilizing Twitter to handle customer service problems.
Zappos
Putting a very human touch on the shoe selling process.
Southwest Airlines
They're not just in the airline business.  They're in the "make my trip memorable" business.
That's all well and good, but
does it translate down to the
local level? 

YES!
You aren't going to turn passive consumers into active trollers on the internet.
Stephen Weiswasser, ABC
We often ask, "What about a..."

Tactic X?
Tactic Y?
Tactic Z?
Instead of Asking...

What's our goal?
How will we benefit?
Should we?
Can we add value?

Social Media tools are not a one-size-fits all answer to what ails us.  And many have incorrectly viewed the process of social media as "build it and they will come."
So why does a social media strategy matter?  
Because in
the 21st Century...

every company is a... 
company!
1989
Facebook is more powerful than you think...
They're engaging customers on their (customer's) turf, in their way, in order to help them solve problems, find information or simply engage them in valuable dialogue.  In turn, they're turning customer relationships into a powerful competitive advantage.
- Brian Solis
It doesn't have to feel like a firehose.
Does YouTube matter?
You tell me...
In one minute...
20 hrs of video are uploaded

4th biggest site in US...
Bigger than MySpace and Wikipedia

58 minutes...
Average time spent on YouTube


Source: Nielson/NetRatings 
(October 2007) - US audience
But how does that apply to me?
Observe
"You will get what you want when you help enough other people get what they want.

Zig Ziglar
Part of this presentation will include viewing the web in real time.  The presenter is not responsible for anything you see that may offend you.  :-)
Books I'd be reading to keep up with the changing times 'cause irrelevancy really sucks!
http://search.twitter.com
Twitter Clients
TweetDeck, Seesmic, echophone, Twitterrific, Twitter Search

RSS Aggregators
GoogleReader, feedly, iGoogle

Firefox Browser
Extensions/Add-Ons: FireShot, DownHelper, et al

Evernote
Desktop, Web, Phone

Remember the Milk
To-dos in the Cloud
AllTop
Trends, Sales, etc.  Wanna stay on top of what's happening in your space?  Go here.

SmartBrief.com
Great for creating the perception you're a lot smarter than you are.

MarketingProfs.com
AllTop + SmartBrief = MarketingProfs.com
Blogs that will rock your socks off!
mashable.com

chrisbrogan.com

johnhaydon.com

sethgodin.typepad.com

personalbrandingblog.com

thebrandbuilder.wordpress.com

garyvaynerchuk.com (WARNING: Some videos may contain objectionable language.  Not office friendly)
- Brian Solis
Some of the results of the survey I sent to you...
Apparently, two-thirds of you don't see the value in reading blogs.  It's not all daily dairies and "what I had for breakfast."