Trends and a societal view of digital
by Micke Kazarnowicz
Absolut
Elit
history
yesterday
tomorrow
today
Expectations?
Do you google?
Do you practice what you preach? 
United Airlines vs Guitar: 0-1
GM vs environmentalists: 0-1
(don't try cheating computers, either)
Are you building your network?
Is it a goal, or a process?
April 29th 2009
October 26th 2009
The 90 - 9 - 1 principle
Trend 
20,7 million iPhones 2009 (SE 57,1)
6 Kindle books per 10 physical books
approx 2 million Kindles sold
140 000 apps in App Store, more than        3 000 000 000 downloads
Released December 12th 2008
70 downloads first day
13724 downloads tenth day
by February 2009 a download total exceeded 350 000 
profit: approx 250 000 USD
A fortune on farts
Trend 
Trend 
Slacktivism
Whom do we trust?
What do you own?
Viral =! Social
(I don't  tell my friends about your campaign because I like you. I tell them about it because I like them.)
Should you buy Facebook status updates?
How has "digital" and/or "social media" affected your everyday life?
What's your first memory of the Internet?