#media2012 talk for International Olympic Committee

#Beijing 2008 #Sydney2000 "The web 1.0 Games" #Vancouver2010 "The first social media Olympics" IOC #media2012 by Dr @beatriz_garcia Blueprint for the #London2012 Olympic & Paralympic Games Non-accredited media centre less accessible than MPC Underground citizen media meet-ups Mega-events within the mega-event first 'professional' non-accredited media centre main space for Olympic Arts Festival media information 7,000 non-accredited journalists first website public archive for a Games Various media entities in the city during Games time #SaltLakeCity2002 #Athens2004 #Torino2006 #Vancouver2010 #London2012 #Sochi2014 1. 5 Olympic & Paralympic media centres must shift from being spaces of information and mediation, to become factories for creativity, collaboration, and engagement, which can amplify the Olympic mission 1.9 In this context, the London 2012 Games can be a moment for realizing a new media legacy for the United Kingdom, built on the idea of citizen media reporting and the recognition that the Games are more than just sports competitions. They are social movements with high humanitarian and cultural aspirations 1.11 Such a network would be founded on principles of ‘open media’ to facilitate community legacies and build stories about London, the Nations and the Regions that reach an international audience. It will focus on reporting all non-sporting legacy stories, locating culture and art at the heart of its practice. Its work will transcend national boundaries in ways that no other Games has achieved before, by promoting peer-to-peer conversations. 2.1 Reaching out to all regions in the UK and internationally - starting with hubs in Scotland, the North West and the South West of England, #media2012 will work for the critical mass of citizen journalists around the country. 4.1 The centres will function as real-time experiments, providing focal points for understanding the social media community and its interface with mass media. 5.1 Through the Olympic & Paralympic Games, we want to create space for intercultural dialogue and collaboration. 6.3Legacies for the Nations and Regions, along with London’s story need other media centres to have space to explain what the Games have meant to them In closing, this proposal brings together the primary instigators of independent Olympic & Paralympic media centres and creative, artistic practice from the last 10 years of the Olympic & Paralympic Games. With the right support, it has the potential to tell the full story of the London 2012 Games First Winter Games with significant non-accredited media presence Mountain and City media centres, providing main space for Cultural Olympiad info Evidence of cross over between accredited and non-accredited journalist population Small specialist magazines gained entry along with non-rights broadcasters Defining dimension was the new security measures in post 9/11 world clear use of central city venue for unofficial media city-wide cultural programme outside of OCOG hosted high profile VIP events (eg. Olympic Truce) First blogger community access non-accredited media centre Connection with Vancouver 2010 bloggers Run event The Olympics [Sport] and Web 2.0 symposium _____________ Organized citizen media presence @W2Woodwards + True North Media House #tnmh Focused collaboration with London 2012 Creative Programmers through #ANDfest Critical mass of citizen media in a highly creative city #media2012 v2 : Feb/March 2011 Athens 2004 Content to Cover Heritage Politics Protest Entertainment Performance Architecture Activism Spectators Cultural Olympiad #Rio2016 (Josi Paz, next) First South American Olympic & Paralympic Games Online, but is it social? Will Twitter still be here? (Alex Zolotarev, next) Spectators Blueprint for #London2012