Social Media Marketing
people first.  money second.
James Shaw, Creative Director

Sharing
The BIG Idea
opinions
knowledge
stories
photos
videos
music
... joining in the conversation
... that's already happening
WHO uses Social Media?
even if your business
is You Inc.
Britney uses Twitter.
Result?
Question
statement (with link)
reply
What's in it for me?
Sharing
Conversations
Buzz
Word-of-mouth
Brand Awareness
exposure to new customers/clients
increased confidence and trust in your brand
expand your circle of influence
meet new people - hire/be hired/collaborate
keep up-to-date on your industry
drive traffic to main website = sales opportunities
money?
Where do I start?
Lots 'o friends!  Now what?
Benefits
Show me the
Figure out where your audience is...
Then join them!
You'll need a
homebase
Then hook it up!
Ask for help.
Help a friend.
Favourite Tool: 
Hootsuite.com
Strategist | Designer
Writer | Techie
Write your bio (1 sentence | 2-3 paragraphs)
Get a self-portrait
Establish a homebase to connect it all                                   together (so people can go to your site for more info!)
Sign up to relevant social sites and create your profile (most are free)
Start connecting with others!
Wordpress.com
1and1.com
Fully Custom
FUN!
Email: james@twincreekmedia.com
Twitter: @twincreekmedia
HAVE
connect
People feel comfortable
asking questions on Facebook!  Everyone
benefits from the answer.
Complaints?
Put out social media fire
with social media water.
Fresh content automatically added!
Sales Promotions - drive traffic
to your website for details.
Ask your community a
question.  Engage them!
Name the Marmot Contest
* promoted kid's section on library site
* involved kids and families
* promoted on Facebook and Twitter
 
Result?
3000 submissions on website
promotion of kids and family resources
Customer participation and community recognition
FUN! (brand positioning)
examples...
Huge selection of 
business groups
interaction!
64% of Twitter’s users are aged 35 or older.
61% of Facebooks’s users are aged 35 or older.
Did you know?
Online Marketing: 4 Parts
if you don't like social media, find someone to do it for you
for business