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Persona: Extensions of Celebrity Culture

P. David Marshall; Opening Public Lecture, Celebrity News: an Oxymoron, International conference, University of Geneva, Geneva, Switzerland, 15 September, 2010
by Kim Barbour on 18 September 2012

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Transcript of Persona: Extensions of Celebrity Culture

Gossip mags over time Discursive bleeding
- politicians as celebrities Gossip in the news Politicians - personal names Infamy:
The personal becomes public Royals as celebrities Accelerating content the celebrity / news nexus Three Key Frameworks i. Decline in Unions / Increase in Contract Labour ii. Social network reorganisation of society iii. Persona & affective clustering Proliferation
of the public self Conclusion
- Persona studies manifesto Persona: Extensions of Celebrity Culture Union membership rates have decreased considerably throughout the developed world (with some exceptions, notably Scandinavia and Belgium) over the past 20 -30 years
The use of presentational media forms the intercommunicative self
the cultivation and development of micro-publics Affect to effect in the construction / constitution of persona
Defining persona in terms of affect and coalescing of cultural power Mirroring this, casual, temporary, part-time, and particularly freelance/contract work has increased significantly
Careers are built differently, with diverse skills built up over time at a variety of employers,
It becomes about an individual's capabilities, and we must market, brand, and prove ourselves with portfolios 52 - Figures for Australia Over 500 million facebook users worldwide
Average of 130 friends 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 26 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 53 52 55 56 57 58 59 27 60 62 61 65 66 67 68 69 70 71 73 Over 75 million users worldwide at September 2010 72 223,049 members as at 10 September 2010 74 75 Image sources Over 105 million users at April 2010, with 300,000 new users per day. Hit 50 million tweets per day in February 2010 Professor P. David Marshall, Head of School of Communication and Creative Arts, Faculty of Arts and Education, Deakin University, Australia
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