Crowdsourcing,
Community Building
and Property Markets
Crowdsourcing ?
Howe, J., 2006. The Rise of Crowdsourcing. WIRED -SAN FRANCISCO-, 14(6), 176-183.
Hobbyists... suddenly have a market for their efforts, as smart companies... discover ways to tap the latent talent of the crowd. The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing.
Problem Solving, Task Completion and Production that is...
Community-based
Distributed
Participatory
Collaborative
Some Crowdsourcing Examples
User Generated Content
Problem Solving
Task Completion
Building Online Communities
Communities of Practise
Moving the Crowd - Motivation
Collaboration
Identify Seed Contributors
How can crowdsourcing, community building and social networking benefit a business?
Increased exposure
Additional dimension to client interface
Reinforcement of position as industry experts
Add value to products
Further improve customer service
Listening to the crowd, i.e. your custormers
By including information that would be overly time consuming if produced in-house

Property listings may include additional details compiled by an online community

What additional factors influence a buyer's decision?
Crowdsourcing can add value to an existing product?
Local schools, where they are, how they're ranked,
How long will it take us to walk there?
Public transport links
Local attractions
Upcoming events
What kind of restaurants are nearby?  How do people rate them?
Where is the nearest local?
Voluntary organisations 
Special interest groups
Businesses
External Information Websites
A Multi-Pronged Attack!
Multiple Audience Types
Home buyers
Home sellers
Admin
Estate Agency Staff
Local Residents
Business Owners
Voluntary Sector
Special Interest Groups
Tourists
Multiple websites would be desirable
We can make it look like 
we have multiple websites
Separation of presentation and content allows us to display the same information differently depending on the audience
This means the development of a family of mini-brands
e.g. Next New Networks with Threadbanger, IndyMogul
e.g. Gawker Media with Lifehacker, Gizmodo, Kotaku
Users submitting information to one brand will pass through to all versions