The Future of Business Informatics
What will the next big thing be? 
Can we predict it? 
Are there any clues?
Can we get a snapshot of possibilities?
Shift Happens
1990’s - you sat and watched
Media was consumed
2000’s - you contribute to media
Media is created, remixed, shifted
What will TV be like?
Ad free? 
But ads are content too
More for less… less for more?
On demand
On the web
Share and share alike?
Gravity (Kanada, circa 800 BC; Aristotle, circa 400 BC; Brahmagupta, 628; Mūsā ibn Shākir, circa 900; Ibn al-Haytham, circa 1000; Al-Khazini, 1121; Galilei, circa 1600; Newton, 1687; Einstein, 1916)
http://en.wikipedia.org/wiki/Gravity
Ideas shift
So what will the future be like?
Web 2.0
Library 2.0
Learning 2.0
Enterprise 2.0
Business 2.0
Web Squared?
Technologies
Handheld
Adaptable
Integrated
Systems
Many top quality applications free
Multiple modes of connection
between systems
between people
Applications are becoming more ubiquitous
Business 2.0
Emerging long tail markets
Distribution?
Marketing?
Getting to the people
Ideas have more power now
… than ever before
Winds of Change
Example: Kodak
Kodak was late to the mass produced digital camera revolution although inspired it
First prototype developed 1975
Entered the digital camera market in 2001
Started a 
Photography blog in September, 2006
Product blog in January, 2007
Business blog in May 2008
Kodak: Where are they now?
Kodak now have a YouTube Channel 
A twitter account 
A flickr account 
A delicious account 
and a FaceBook account 
See http://1000words.kodak.com/
Internet communities are not just for fun anymore, they're a place to discuss the meaningful aspects of our lives, business and its future.
http://kevinjoyce.growyourbiz.kodak.com/default.asp?item=2207512
Kodak’s philosophy
Rupert Murdoch said ...
"That old square television box in the corner of the room may soon be dead but the television industry is seizing the opportunities thrown up by the technology revolution. PVRs - personal video recorders - streaming live TV onto mobile phones - beaming programmes onto computers via IPTV - internet broadcasts - this wave of innovation gives the consumer huge choice at relatively low cost."
Rupert Murdoch, 2006http://www.newscorp.com/news/news_285.html
Music … 
Rihanna… first digital only #1
Radiohead
Nine inch nails
The mainstream are noticing?
What about music?
and ... knowledge
Too much
It’s fragmented and disjointed
We know a lot … about a little?
OR (even worse)
We know a little ... about a lot?
Do we share?
Do we collaborate?
Communication?
Community driven consciousness
Ambient Awareness
Being alone together?
Vicarious
Informatics?
What will we be teaching in 5 years?
Will we even notice the shift?
Technology is becoming our lives
Where to from here?
http://www.youtube.com/watch?v=VdDQWlB5OPc
http://www.youtube.com/watch?v=NLlGopyXT_g
If you are 1 in a million  
There's 1300 like you in China, 
1100 in India, 
but only 21 in Australia
During the video
64 babies born in the US
244 in India
351 in China
but only 6 in Australia
Half of what you learnt in this course 
and everything in the video
is already out of date
Internet of things?
These are the things in the Internet of things
But now, he wants to make you pay for news?