By Andy Edmonds
SEO is Changing: The Fast Index Learnings from recent presentations by Google's Jeff Dean The talk starts off with some history A decade ago,Google sweat the physical location of data on the disk. Better Ways to Keep the Index Fresh A crash can DELIST you from the search index! Then things start to get interesting... Introducing the "Fast Index" "Subsecond update latencies" ... Sounds like Digg & social media to me. In any event, time is not on your side. See the slides at http://research.google.com/people/jeff/WSDM09-keynote.pdf http://research.google.com/people/jeff/WSDM09-keynote.pdf http://research.google.com/people/jeff/WSDM09-keynote.pdf
A look at Google fellow Jeff Dean's talk on their epic battle in scalability and why the laws of the universe work against you ranking.