SEO: Physics Wants You to Rank Badly

A look at Google fellow Jeff Dean's talk on their epic battle in scalability and why the laws of the universe work against you ranking.

SEO is Changing: The Fast Index
Learnings from recent presentations by Google's 
Jeff Dean
The talk starts 
off with some 
history
A decade ago,Google 
sweat the physical 
location of data on the disk.
Better Ways to Keep the Index Fresh
A crash can DELIST you from the search
index!
Then things start to 
get interesting...
Introducing the
"Fast Index"
"Subsecond update latencies" ... 

Sounds like Digg & social 
media to me.

In any event, time is not on your side.

See the slides at 

http://research.google.com/people/jeff/WSDM09-keynote.pdf
http://research.google.com/people/jeff/WSDM09-keynote.pdf
http://research.google.com/people/jeff/WSDM09-keynote.pdf