ENVIRONMENT
RESOURCES
TECHNOLOGY
WORLD WIDE WEB
SELF ORGANIZATION
BRANDING
DESIGN MANAGEMENT
R&D
COMMUNICATIONS
INTERNAL COMMUNICATIONS
MANAGEMENT
ADVERTISEMENT
CRM
TRANSPARENCY
THE INFORMATION AGE
SALES
COMMUNICATIONS DESIGN
SIX SIGMA
LEAN
WATERFALL
AGILE
BALANCED SCORECARD
ORGANIZATIONAL RE-DESIGN
CHANGE MANAGEMENT
BUSINESS MODELS
PEOPLE CENETRED
BUILDING A CULTURE OF TRUST
BY ARNE VAN OOSTEROM
GRAPHIC DESIGN
INDUSTRIAL DESIGN
ARCHITECTURE
USER EXPERIENCE DESIGN
INTERACTION DESIGN
LANDSCAPING
INTERIOR DESIGN
NET PROMOTER SCORE
WEBDESIGN
BRANDING
CUSTOMER SERVICE
AFTER SALES
MARKETING
CHEAPER & ACCESSIBLE
CHINA, INDIa, BRASIL
USER RESEARCH
ANTHROPOLOGICAL RESEARCH
FIELD WORK
BEHAVIORAL STUDIES
USER FEEDBACK 
GLOBALIZATION
COMPETATIVE ADVANTAGE
2.0 / 3.0 / 4,.0
EDUCATION
SCIENCE
COPY WRITING
FILMS
STORY TELLING
WRITING
INTERACTIVE GAMES
ENGINEERING
OUTSIDE IN
INSIDE OUT
OUR CHANGE
EDUCATED PEOPLE
WE ARE ALL PUBLISHERS
ONGOING CONVERSATION
CHANGE CAUSES FRICTION
CHANGE = FUTURE
CHANGE IS VENTURING INTO THE UNKNOWN
CHANGE
CHANGE IS A CONSTANT
LEANER & MEANER
TECHNOLOGY DRIVEN
HUMAN RESOURCE
PSYCHOLOGY
SOCIOLOGY
FINANCE
CUSTOMER SERVICE
SOCIAL DESIGN
SOCIAL CRM
VALUE CO-CREATION
TRANSFORMATION DESIGN
USER EXPERIENCE DESIGN
SYSTEMS THINKING
SERVICE DESIGN
ETHNOGRAPHY
DESIGN
BUSINESS
jjjj
CONNECTIONS
COLLABORATIONS
CONTEXT
3C'S MODEL 
FOR CONTINUOUS LEARNING
SERVICE DOMINANT LOGIC (MARKETING)
SENSE-MAKING
DESIGN THINKING
WE ARE THE GREAT EXPLORERS
 
HEALTH CARE
TOOLBOX
WE ARE 
REINVENTING
MARKETING
BRIDGING THE REALITY GAP
A NEW MINDSET
PROFIT DRIVEN
WORLD DOMINATION
POWER DRIVEN
SHAREHOLDER CENTERED 
INTENTIONS AND COMUNICATING THEM
SUCCEFULLY LAYS THE FOUNDATION FOR A CULTURE
OF TRUST, ENABLES MEANINGFUL CONVERSATIONS AND EMPOWERMENT. 
SERVICE-DOMINANT LOGIC
VALUE-IN-EXCHANGE
VALUE-IN-USE
GOODS-DOMINANT LOGIC
SERVICE SYSTEMS
SERVICE SCIENCE
MOVING FROM 
PRODUCTION TO UTILIZATION
PRODUCT TO PROCESS
TRANSACTION TO RELATIONSHIP
VALUE-IN-CONTEXT
VALUE CO-CREATION
MUTUALLY BENEFICIAL RELATIONSHIP
A RELATIONSHIP 
BUILD ON TRUST
IS NOT A QUICK WIN
SUCH A REALTIONSHIP IS UNIQUE
... SO COMPETITORS CAN'T COPY IT
Twitter: @designthinkers
WHO DO YOU TRUST?
WE ARE IN THE 
BIG RESHUFFLE
WHAT CHANGED FOR YOU?
WHAT DO YOU PUBLISH?
WE HEAR A NEW LANGUAGE
IT WILL TAKE 
MORE TO SURVIVE 
THE BIG RESHUFFLE 
WE NEED TO BUILD 
CULTURES OF TRUST
SERVICE-DOMINANT LOGIC
SERVICE ARCHITECT...
VALUE-IN-USE
+
VALUE-IN-EXCHANGE
=
VALUE CO-PRODUCTION
THE DIFFERENCE BETWEEN
CUSTOMER AND PROVIDER 
DISAPPEARS
CO-CREATION = COLLABORATION = CONVERSATION = RELATIONSHIP
A GOOD RELATIONSHIP
NEEDS TRUST
TRUST STARTS 
WITH INTENTION
EVERYTHING IS CONNECTED TO EVERYTHING
WE NEED TO COLLABORATE
INFORMATION ARCHITECTURE
DESIGN THINKING
IS THE GLUE
BETwEEN ALL DISCIPLINES
A NEW REALITY
IN SD-LOGIC THE WELL-BEING 
OF THE SYSTEM TAKES 
CENTRE STAGE
WHAT DO YOU THINK?
IN SD-LOGIC GOODS ARE 
SERVICE-DELIVERY-VEHICLES
TWO POWERS COLLIDE
read:

"on value and value of co-creation: 
a service systems and service logic persperctive"

- stephen L. Vargo, Paul Maglio, Melissa Archpru akaka -
final Keynote IA-Conference Cologne 2010