Fundamental
Let's watch a little movie, shall we?
Shift
Changing your mindset
Moving from tactics to a new paradigm
Social media isn't just another channel ...
It's a community.
Hundreds of social networks
F L I P
Find
Connection
Conversation
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Long-term Continuity
whatever the reason....
       they are talking about you....
68% of conversations in social media includes brands
Are you going to talk back?
And if you do, what are you going to say?
“Even if you’re on the right track, you’ll get run over if you just sit there.” – Will Rogers
Community Building 101
The more people are involved, the more organizations are able to meet peoples' needs. The more they are able to meet needs, the more confidence people have in the organization. And the more confidence people have, the more involved they are.
the real value is in the relationships
listening leads to authentic communication
consume
share
You need tools!
Google Reader
Delicious
Google Alerts
Blog links
Blog comments
Facebook search
Twitter search
Jive Express
Social Mention
F
Listen
Important

Participate
respond
add value
comments
links
pictures
music
audio
ideas
tips
appreciation
because people thrive when they live in safe, active, healthy communities where everyone feels valued and involved.
draw others into the conversation
ask questions
answer questions
compliment
tag people
present a problem and ask for solutions
allow friends to post photos/videos
respond to comments
publicly praise individuals

and it's all found in building the community