Changing times
Crisis
Fear
Uncertainty
Lack of resources
Serendipity
New identities
New opportunities
New order
The way we're working isn't working
We need new maps 
But we have to move fast!
To do what?
Building the Social enterprise
the organization for the knowledge economy
Let's sail
New & old tools/systems
Enterprise 2.0: so what?
New can be confusing
New is uncertain
New generates concern
Emanuele Scotti, OpenKnowledge
We don't manage what we can't see
"If you try to make management a science, then you will treat people as machines and produce a machine bureaucracy, which stifles innovation"
Open issues
Emergent collaboration
Customer engagement
Collaborative innovation
Desire
Push
Trust
Diversity
2009 
Social networking
2006
User-generated contents
technology -> new behaviours
1982 
Personal computing
The social employee
The social customer
Y generation
Pull organization
Push organization
The communication of content 
has become less important 
than the network of communication 
Collaboration curve
Experience curve
"Your brand isn’t what you say, it’s what Google says it is"
Chris Anderson
Do we have the right organization and technology for knowledge work?
Towers Watson 2010
"The most human thing about us is our technology" 
M. McLuhan
Governance
Distributed control
Open Leadership
ROI
Stop advertising, start communicating
New architectures and new technologies 
for knowledge workers
Internal idea management: +35$ M savings
Harnessing the power of social capital
$7 Mil. in US sales since 2007
Now extended 80+ markets in world
www.community.lago.it
Social support
Belem Tower, Lisboa
Thank you for your attention
Emanuele Scotti
barrier?
opportunity to connect?
e-marketer, 2010
Push organization
Pull organization
Innovation framework from network perspective
Source: L. Lock Lee
OpenKnowledge
Thanks also to
Rosario Sica, Emanuele Quintarelli, Stefano Mizzella, Nicola Silvestri
Laurence Lock Lee, Norman Lewis

"It takes all the running you can do, to keep in the same place" (L. Carroll, The red queen effect)